Sounds like a vague term doesn’t it? You have probably experienced it, craved it, seen it and wanted it
more than anything else in the whole wide world. But how do you open happiness?
Happiness as a whole is not something you can fit in a box or just open a bottle and get happiness.
If you are reading this in 2015, you already know what this is leading up to.
It’s one of the biggest campaigns in the world, internationally acclaimed for creating larger than life branding. If you still don’t know what we are talking about then get off your blackberry and out of your parents’ basement.
The campaign was first launched in 2009 and has dominated the advertising sphere since then! And will surely be a campaign worth telling your kids about.
This campaign is so famous that it has its own Wikipedia page!
Open Happiness is the brain child of a simple insight that was amplified to greater heights.
So, as individuals who work in advertising, let’s think of createing campaigns that speak to people on a deeper and personal level. While you contemplate on creating a marvelous idea that could create a strong impact on the world and advertising as we know it, go and check out Happiness Islands - the topic this blog was actually written for.