“Our business is our business, none of your business.”
Such dialogues sound good only in Bollywood movies. In reality, your business needs exposure to excel, and nothing can be as effective as social media. The notion that social media marketing is primarily for B2C companies prevents B2B companies from thriving on the enormous potential of social media in this media-savvy era. STOP! Let’s break this ice by focusing on the benefits a B2B company can derive through social media exposure.
Shedding light on four reasons why social media is important for B2B companies:
1) Cost-effective initiative
Previously, advertising was limited to traditional methods. However, times have changed, and it is now critical for B2B firms to break out of their shells and explore the digital world. Social media offers enormous opportunities to brands at cheaper rates than traditional advertising methods. It enables companies to engage with their target audiences and identify market needs at a low cost. Most B2B companies are unaware of the advertising opportunities accessible on social media sites, which range from raising website clicks to promoting supporter base growth. Many businesses seek social media agencies in Delhi and other locations to assist them in creating their social media presence to participate in the digital realm.
2) Attracts visitors to the website
During the decision-making process, a majority of B2B buyers utilize social media to research brands and their offerings. If you have excellent content on your website, don’t sit and wait for it to automatically reach the right audience. Share it through your social media channel to reach the relevant people. People who search for brands and their innovation on social media; might not be your direct clients, but they may certainly recommend to potential clients. Spend enough time creating your social media presence and then sit back and watch the traffic to your website grow.
3) Works as an effective customer engagement tool
Instead of calling customer service or writing lengthy emails, nowadays, people appear to be motivated to share feedback directly on social media. When a brand actively interacts with its customers on social media, it affects the brand’s overall visibility. A B2B company must be present on social media to hear what their customers have to say about their products. Understanding their problem and resolving it on time builds a positive image of the company and promotes loyalty towards it. As a result, businesses should leverage social networks in the same way that they use traditional platforms to support their operations.
4) Nurtures existing relations and initiates new ones
Existing consumers have already placed their trust in you. Now, you need to sustain that relationship by maintaining a top-of-the-mind recall value so that they return to you in the future. The goal is the same – your nurturing activities should focus on new prospects, whether for existing clients or both. Your goal is to maintain your brand name and competence in front of your consumers’ thoughts so that you become their first choice. You can do this in various ways leveraging social media, including exclusive deals, coupons, and extra perks for existing customers. Saying all of this out loud keeps you in touch with existing customers and encourages newer prospects to discover more about your company.
In a nutshell, there has never been a better method to engage with your B2B customers than social media marketing. Do you plan to grow your business on social media but don’t know where to start? No worries, please reach out to Chimp&z Inc, a social media marketing agency in Gurgaon and Mumbai. The experienced and digitally equipped team will develop valuable and trustworthy content that your B2B audiences will enjoy and interact in the best way possible.