Amidst the mind-numbing hullabaloo of the global pandemic, with millions suffering from several financial struggles, business owners with low to no digital presence, have been hit the hardest. The world seems to be practically living in the digital space, leading to a boom in the profits of online businesses that have caught people’s eye, making it clear as paper, that in the current scenario, businesses with a strong digital foothold, are the ones that are winning. To make a mark on the internet, it is important for the businesses to learn these 5 Top Digital Advertising Trends that will Boost their Business in 2020, and we’re here to help!
1. Get Social, the Social Media Way
People spend the majority of their time on Instagram, Facebook, & Twitter. Creating share-worthy content with posts, videos, reels and engaging with the consumers through DMs or Live Videos will create a strong connection with the brand, which will ultimately lead to a growth in your business.
2. Professional to Personal; Email Marketing
You might think, ‘Who reads emails?’, right? Well, in a recent study done by Mckinsey & Company, they found out that Email Marketing is 40% more effective than social media marketing.
Before you go ahead and start typing that email, it’s important to know that emails that do the job aren’t cold and impersonal, instead they have a touch of exclusivity for the person receiving them. They are interactive, eye catching, concise and personal! Use pop ups, videos, bright colours and designs, and DEFINITELY have a great Subject line, and well, good copy.
3. The Rise of Influencers
Influencers, they get the job done. But which ones? Now, this might be a little shocking, so let’s all sit down first; don’t go after the ones with a million followers.
I know, I know, it makes no sense? They’d technically influence a million people, right? Well, no. Small time influencers are better, here’s why:
A. If you send them free samples, they will definitely make your business known to their band of a few hundred thousand followers, as compared to the big-time influencers, who are prone to doing paid promotions, instead of showing or talking about free samples.
B. Micro-influencers have a deeper, more intimate connection with their fan-base, making it easier to influence those hundred thousand people.
4. Voice Search
Is there anyone on this planet who doesn’t use either Siri, or Alexa or Google on a daily basis? We’re moving from text-based search to a voice-based search, because honestly- that’s easier!
However, voice-based search provides fewer and different results from text-based. Therefore, adopting a voice-search based strategy will help any business stay more relevant, and build a better brand connection with the consumers.
5. Niche Social Media
We’ve all heard of how promising Facebook and Instagram are in terms of sales and building a brand, but there are few niche social media platforms like Reddit, Medium, Pinterest, Behance, Snapchat, that are currently gaining a lot of attention from marketers and creative marketing agencies, because they target a very specific audience, that are perfect for certain brands, and have recently shown promising growth levels.