Social media does not have a direct impact on Search Engine Optimization (SEO) but plays a vital role in ranking signal and traffic reach. It indirectly affects your search engine ranking because when a reader visits your website through a social media post, your website attracts more visibility.
Social Media SEO is a method in which social media platforms boost your website’s organic traffic through search engines. Social media makes your SEO strategies more impactful and links your business to your customers directly.
Let us have a look at how social media marketing affects SEO-
Attracts Quality Backlinks:
The quality as well as the quantity of backlinks affect your website and define how well it will rank. With the right social media marketing strategies, you can attract the right backlinking opportunities. If your content has a good amount of social shares, chances are that it can get noticed by different influencers, target audiences, and also by the webmasters willing to link to your site. Backlinks are one of the most crucial factors that affect the ranking of a website. High-quality content can attract higher engagement for your posts and also the backlinks that you require for your website.
Enhances Brand Searches:
Growing your audience and building a strong brand are the main objectives of any online marketing campaign. Your social media profile helps you bond with your target audience on a personal level. Updating social media pages at regular intervals and educating your target audience with quality information regarding your brand, and product or services helps enhance your brand image. It also makes your audience see you as a trusted source. Social media marketing is the perfect way to attract the right kind of visibility to your brand and enhance brand awareness. Once your brand has built a good reputation in the market, more people will click on your content on the search engine pages. As Google gives importance to click-through rates, it can positively impact your rankings. A stronger brand recognition will result in more people searching for your brand, boosting organic search traffic on your social media page and website.
Boosts Your Content Reach:
Social media platforms make sure that your content reaches as many people as possible.Better content reach garners high traffic and ranks your website higher in search engine result pages (SERPs). Any post with good content and useful information can have a good reach and help enhance engagement. Gradually, as the reach of the post increases, it can give you positive results. Through social media platforms, you can also collaborate with influencers to amplify your brand. Such brand partnerships can grow your organic reach, contributing to your brand growth.
Positively Impacts Local SEO:
The power of local searches aids in boosting your ranking through social media platforms. The name, address, and phone number are the core identity of your business and a part of your local search ranking. If you maintain consistency in these aspects of your business, Google will see your business as genuine. Also, some of the social media platforms (Ex: Instagram) allow you to geotag your posts, which is a great method to attract more visibility among the local audience searching for your product or service. When your product appears in the search results, it attracts more visitors and audiences to your website. The consumer reviews or testimonials on your social media pages too can attract local customers.
Helps Build A Strong Following:
Building a great product or service is the first step towards achieving your marketing objectives. After this, it is important to spread the word about your product or service so that it reaches your target audience. If there is no word circulating in the market about your offering, the audience will not visit your website. Being proactive on social media can yield positive results for your brand or business. It can help you build a web presence and connect with potential customers. You need to create social media posts that resonate with the audience and can aid in building a strong following. As and when your social reach and following enhances, so will your ranking.
Get in touch with Chimp&z Inc., an award-winning social media agency in Delhi and Mumbai, to boost your business with effective social media marketing strategies.
About the author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance.