Technology is changing how we live, and this change has fueled the SaaS (Software-as-a-Service) business model. Experts predict that by 2023, the SaaS market will grow by more than $60 billion, and, yes, SaaS marketing will also boost. And, of course, in this ever-evolving market, you’ll need SaaS Marketing strategies that will make your company stand out.
As of 2022, 4.9 billion people actively use the internet, which means the potential customer base for SaaS companies is vast. If you have a SaaS company, this is excellent news but also means that you can expect more competition. But, no worries, there are some experienced mobile app developers in Mumbai and across the country who are working with new-age technologies to stay up to date.
The SaaS market’s explosion means you need to work hard to get your company seen and heard. Here are 7 timeless SaaS marketing best practices that you need to separate yourself from the pack.
1. The need for SEO in SaaS Business
The importance of organic reach can’t be stressed enough, and the key to making your website appear high on the search engine results page is SEO. As a SaaS marketer, honing in on SEO to better your SERP ranking is the need of the hour. Digital marketing companies focus on improving various aspects such as keywords, website speed, mobile friendliness, authoritative links, and more to meet the search engine algorithms’ needs. Because the better the SEO, the better the SERP, and the better you’re able to attract organic traffic.
2. The Importance of Email Marketing
Simply put, here are a few SaaS marketing tips that are simple yet underrated. Email marketing is one such effective strategy that works. Now, when a visitor finds your website, you don’t want to hit them with a sales pitch and drive them away! The key here is to encourage and nurture these leads towards sales qualification, and that’s where email marketing comes into play.
An eMarketer study determined that email marketing ROI is 122%, four times higher than other digital marketing channels.
3. The Power of a Free Trial
There are a few offers that prospects can’t refuse: an all-access free trial for 30 days is one of them. This free trial has long been a tried and tested SaaS business strategy that increases conversions by allowing prospects to test the product and its features for free. Free trials are a popular option as they result in a good conversion rate, and even if prospects decide not to purchase it when a free trial ends, they become a solid lead for future ad and email targeting.
4. Develop Compelling Content to Generate Leads
Content is the king, still stands true. Businesses around the globe are going all-in with content marketing to promote their brand, attract visitors to their website, and generate leads.
The SaaS content marketing game involves strategically creating content that targets consumer pain points and questions. So, the next time you plan content for your online business, focus on current customers (a) by educating them about your product and service, and reach prospects (b) by showing them what makes your product different from competitors. This strategy will not only help you retain customers, but it will also result in lead generation.
5. The Benefits of Social Media
Social media is integral to SaaS marketing best practices at large. Many SaaS brands are taking full advantage of organic social media because when it comes to SaaS, your potential customers are most active there. If you’re on the lookout for a cost-effective marketing tool that gives great results, then social media is your answer. The best part is, with the power of social media, SaaS businesses can promote their products without spending much money. Facebook, LinkedIn, Twitter, Pinterest, Snapchat, Instagram, Quora…choose the right social media platforms according to your target audience.
6. Create Co-marketing Campaigns
A co-marketing campaign refers to a collaboration between two brands for marketing, and if effectively executed, it is a cost-effective approach to generate leads and increase the reach of your brand. This partnership works for both small and large SaaS companies and is not only cost-effective but also helps both brands thrive as it gives exposure to a large audience.
7. Collect and Display Customer Reviews
Spreading the good word about your business has always been the best marketing strategy. Positive reviews and testimonials from people and businesses who work with you serve as effective forms of social proof and make other companies more likely to consider working with your company.
All of the above SaaS marketing strategies are practical for any brand and will differentiate you from your competition and position you well by attracting attention.
It’s time to scale your software, technology, or device business for maximum lead generation and business growth. Looking for professional assistance? Chimp&z Inc. is an integrated digital marketing agency that can help you level up your digital marketing game and make the most of the opportunities.