Some of the most impactful campaigns don’t rely on big gimmicks or loud banners, they rely on understanding the audience, picking the right channels, and showing up in the right way.
That’s exactly what Chimp&z Inc. did for Vinod Intelligent Cookware.
Instead of going the traditional route, the team at Chimp&z Inc. built a smart in-content advertising (ICA) campaign, designed to show up where the audience already was—and get them to pay attention without ever feeling sold to.
The Brief Was Clear: Make It Matter
Vinod wanted to move beyond standard advertising. The goal was twofold:
- Put the spotlight on their in-content ad strategy.
- Build a solid PR presence to amplify it across the media space.
But more than just getting numbers, the campaign needed to feel relevant. It needed to speak the audience’s language.
Chimp&z Inc.’s Playbook
The agency rolled out a PR-led strategy in two simple but impactful phases:
Phase 1: Sparking the Conversation
Chimp&z Inc. kicked off with a crisp, campaign-focused press release that unpacked the innovation behind the ICA approach. The result? Widespread media interest and organic coverage across top advertising & marketing networks.
Phase 2: Scaling for Festive Season
With the festive season on the horizon, it was time to scale the momentum. The team adapted the campaign to resonate with the season’s energy, and followed up with another round of sharp PR. The festive edition hit a wider audience and kept the buzz going strong.
The Results Speak for Themselves
This wasn’t just another cookware ad. It was a campaign that earned attention and drove real impact.
Initial Campaign Reach
- 2.5M+ monthly pageviews
- Featured across 12 top-tier A&M networks
ICA Campaign Monthly Impact
- 1.3M+ pageviews
- Picked up by 9 leading media houses
Major Media Mentions
The campaign caught the eye of some of the biggest names in media:
- MediaBrief
- Adgully
- Best Media Info
They didn’t just talk about the product, they spotlighted the campaign’s creativity and relevance.
Why It Worked—And Why Chimp&z Inc. Made It Work
This campaign succeeded because it didn’t follow a formula.
It followed insight. It was built on how people actually consume content and designed to blend into that behavior, not interrupt it. By trusting Chimp&z Inc. with the reins, Vinod Cookware stepped into a space where storytelling, strategy, and visibility came together seamlessly.
When you have a team that understands both the brand and the consumer mindset, you don’t need to shout. You just need to show up with purpose, and let the work do the talking.
Looking to turn your next campaign into a case study in smart marketing?Let’s talk. .
