Bill Gates once said that the internet is becoming the town square for the global village of tomorrow.
And in the spirit of explaining Internet Marketing, I’ll build upon Mr. Gates’ quote, and state that for a business, getting Internet Marketing right would be equivalent to having the most popular shop right at the heart of this town square.
To put it directly, Internet Marketing leverages digital channels to reach customers and put across promotional messages.
But how to get it right?
Let us take a look at these Internet Marketing strategies that will help you find your audience, sway them into becoming customers, and turn them into brand loyalists.
An engaging website is essentially one that is user-friendly, intuitive, and navigable. With an increasing number of users accessing the web through their mobiles, it is vital to have a mobile-friendly website.
Now that you have an immersive website ready, you need to drive traffic into it.
One way to do that is through Search Engine Optimization (SEO). Effective SEO will make your website discoverable by improving its ranking in the Search Engine Result Page (SERP). This page is what search engines like Google, Bing, and Yahoo! display when people search for something, and an improved ranking here implies better visibility.
The key to improving SEO is optimizing your keywords. Keywords relate to a product or service and are used by the target audience for an online search. Keywords for a particular business are determined by numerous factors including the service or product sub-type, location etc. For example, someone looking for digital advertising agencies in India could search either of the following:
online marketing services Mumbai
internet marketing agency in Delhi
advertising agency from Gurgaon
While many such variations can exist for the same product or service, the idea is to identify the most comprehensive and relevant set of keywords. Once you incorporate these keywords into your website, it will have a better chance of appearing amongst the top results for relevant internet searches.
Another way to improve your visibility on search engines is through Search Engine Marketing (SEM). Unlike SEO, this marketing effort is not free but is critical in reaching out to an interested audience.
There is nothing that speaks long-term like consistent Email Marketing. E-mails are a great way to foster brand loyalty. People do not share their information lightly, but if they have agreed to be a part of your mailing list, it is pertinent that you provide value through decisive Email Marketing Campaigns.
Blogs are an integral part of internet marketing. Blogging establishes you as a thought leader in your industry and offers value to your existing audience. It also boosts your SEO and pulls in new traffic.
Social media marketing is pivotal when it comes to internet marketing. It can be both organic and paid, and you can leverage multiple social media channels to reach your audience. Different social media channels have different demographics, and you can choose the one that hosts a majority of your target audience. To make the most of this medium, you can also hire a digital marketing agency to craft strategic Social Media Campaigns that garner eyeballs.
Realms of the online world are infinite, and these internet marketing strategies are just a starting point. But these sure are effective enough to get you off the runway and take your business up into the cloud that we call the internet!
Author: Nishi Kala – I am constantly seeking stories, be it through books, movies, or traveling. Writing is therapy for me. A good cup of chai gets my ideas flowing.