Being a specialized SEO company in Gurgaon and one of the leading SEO service providers in Delhi, Chimp&z Inc keeps educating the users on the many advantages of SEO services.
Seeing the owners of various businesses jumping onto the search engine marketing bandwagon these days, you too might have considered getting the services of an SEO company at some point in time.
On that note, today we explain in the simplest language to you, the 7 key benefits that can be brought by SEO:
1. Helps Improve User Experience
Having an understanding of your potential customer’s behavior and expectations is of prime importance. Google constantly assesses the user experience while they visit a site. It closely monitors their behaviour, including the time spent on a page, the bounce rate, etc.
2. Increases Brand Visibility
By showing relevant Search Engine Results Pages or SERPs, you can get highly improved user attention towards your product or service. With SEO, you can generate a constant online buzz around your brand which can help with increased brand awareness, brand recall, and a clearer, more specific brand voice.
3. Boosts Brand Value And Credibility
Higher search engine ranking positions help your brand look more trustworthy to customers. It also means that the search engine considers you as a relevant, useful and genuine source of information/content and prefers you over other sites. SEO helps increase the influence of your site through various practices like getting backlinks from other well-known sites, optimizing your online content, identifying crawl errors and broken links, improving the user experience, and much more.
4. It’s The Biggest Source Of Site Traffic
Studies have found that SEO is responsible for bringing 53% of site traffic. This fact alone makes SEO one of the best ways to go for inbound marketing.
5. Offers Useful Insights
With the help of SEO tools such as Google Keyword Planner, Google Analytics, etc., not only can you know your business-related keywords, but also understand user browsing behaviour and its latest trends to a great extent. You can even know the times of the year, month, or day, the users are most active, the regions with the most traffic, the language the potential customers are using while searching, etc.
6. SEO Achieves More Clicks Than PPC
Although PPC (Pay-per-click) ads appear above organic rankings, studies have indicated that 71.33% of searches result in a click on an organic result on the first page. A likely reason behind this is that users understand which spots have been paid for by the advertisers and then rather go ahead to trust the Google algorithm by choosing to visit the pages that have been determined to be the best by the search engine.
7. You Don’t Need To Pay For Ads
Once you’ve created a page that Google considers worthy of directing the users to, the Google algorithm can continue attracting traffic to your website for months or even years.
In this way, you can get long-term results with just a one-time investment in SEO.
To sum it up, it can indeed be said that Search Engine Optimization is one of the most important strategies that you need, to top the competition.
While the basic site hygiene measures can help you kickstart your site’s SEO, it is advisable to take professional help if your business is growing.
Author – Siddharth Mohan Gupta is a Senior Copywriter at Chimp&z Inc with 9+ years of hands-on experience in Copywriting, Content Writing, SEO Writing, UX Writing, PR Writing, Journalistic Writing, Technical Writing. He also has expertise in Creative Strategy, Performance Marketing, Channel Strategy, EDM Marketing, Digital Marketing, A/B Testing, etc. and has served numerous clients such as Bajaj Finserv, Care (Formerly ‘Religare’) Health Insurance, WhiteHat Jr, Portronics, PINC, BlueTribe, GRD Protein, ZEE5, SERY Cosmetics, Dhirsons Jewellers, TISA Designer Wear, Living Foodz, Beboy, Neha Herbals, CIEL (Centre For Investment Education & Learning), Kara Water, GOQii, etc.