Compromising (Morals) Positions: Some Highly Sexist Advertisements That Objectify Women

Sex sells, and in advertising, it seems to be a widely accepted truth that a scantily clad woman in an ad can successfully sell...

How to Build Effective Influencer Marketing Strategies for Your Business

Before we get into strategies, let's define influencer marketing. With everything going digital these days, it is essential for a brand to stand out, survive,...

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If Adweek is your daily source of news and advertising your bread and butter, then somewhere across your life, you might have comes across...
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The Role of Chatbots and AI-powered Customer Service in India

The digital and AI era has changed the expectations of customers. Consumers want fast service and individualized, precise...

Understanding the Role of an SEO Specialist in Enhancing Digital Presence

Who is an SEO Specialist? SEO specialists—also known as SEOs, or search engine optimizers—use a...

 Transformative Marketing: The Power of Virtual and Augmented Reality

AR and VR are two terms that most of us have familiarized ourselves with and even come across...