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Localization vs. Globalization: Finding the Right Balance in Marketing
Businesses must reach out to a wider global audience in order to comprehend the connection between localization and...
Tanishq Ad Vs Social Media Reactions
A wise man once said, “Great intentions become tragic actions when delivered without careful thought.” That’s exactly what happened with Tata Group’s jewelry brand...
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8 Innovative And Must-Have Mobile Applications Of 2016
Don’t we all love social media!? Be it Facebook, Twitter or Instagram, our day just cannot end without it. But then there are apps...
Instagram Reels: Boon or Bane
With a sudden ban on the immensely popular TikTok in June 2020, Instagram cashed in on the opportunity by introducing an arguably better substitute...
A September To Remember In The Digital World!
Just when everyone thought that August was an exciting month for all the social media fanatics with all the cool updates, to top it...
Role of Vernacular & Topical Content in Digital Advertising
Digital marketing is as engaging as it is challenging; the challenge is to keep up with the pace. The digital space is constantly in...
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The Role of Chatbots and AI-powered Customer Service in India
The digital and AI era has changed the expectations of customers. Consumers want fast service and individualized, precise...
Understanding the Role of an SEO Specialist in Enhancing Digital Presence
Who is an SEO Specialist?
SEO specialists—also known as SEOs, or search engine optimizers—use a...
Transformative Marketing: The Power of Virtual and Augmented Reality
AR and VR are two terms that most of us have familiarized ourselves with and even come across...