Seek and ye shall find, but you better be there on the first page of Google.
Yes! If your content is not on the first page of Google search results, you might as well consider it invisible. COVID-19 may have slowed down our day to day operations, but when it comes to digital marketing, it has only accelerated competition.
They said content is king in 2010 and context is King Kong in 2015. But in 2020, reach is turning out to be the Godzilla.
Reaching your customers is the biggest challenge that brands are facing in 2020 and the best way to ensure that your customers are able to find your products or services online is to upgrade your search engine marketing with the best SEO practices in 2020.
So here it is, we have ranked our top 5 SEO practises in 2020 that can help you boost your reach and stay on top of the search engine results.
5. Discovering untapped keywords on Quora and Reddit.
Reddit is also known as the front page of the internet. Everything we know and things we want to know, from what’s trending to anything we can discuss, examine, explain or review is on Reddit. Consider it a wellspring of keywords.
It’s a community with an infinite number of posts, conversations, comments from millions of people discussing every topic under the sun and if you stick around and look closer, you might find some astounding keywords.
If Reddit is a wellspring of keywords, you can call Quora as the goldmine.
Hit play on the video below to see how simply you can find some amazing keywords on Quora and Reddit.
4. Optimising for Voice Search.
(Image Credit: Google)
Every smartphone user today must have used at least one of these phrases to search, navigate or buy something online. The popularity of voice searches has grown eminently over the past few years, and these searches are not only used on phones, but they can also be performed on home voice assistants such as Amazon Echo, Google Nest, smart televisions sets, voice pods, etc.
Understanding how you can optimize your website for voice search can help you generate more organic traffic.
How, you ask?
You already know the answer. Voice searches are all about asking questions via voice instead of entering search queries. It is more conversational and targeted.
So the usual short and crisp keywords wouldn’t work here, because when it comes to voice searches the search engine does do a lot more work to get relevant information that the user is looking for at that moment.
Here are some tips to help you optimize your website for voice search SEO.
As Stephen Hawking wisely said “Intelligence is the ability to adapt to change”.
And the change is right here in front of us.
3. Mobile SEO
If your website is not mobile-friendly you’ve lost the competition before even participating in it.
According to Techjury statistics, 4 out of every 5 consumers conduct local searches on search engines using their smartphones, and brands are using a mobile first strategy for SEO to make the most of it.
Image credit – Google
Here are the best practices to keep in mind for creating an effective mobile SEO strategy
- Optimise title tags and meta descriptions for mobile users.
- Focus on the user experience by integrating responsive design.
- Optimising for the local searches
- Improve your website’s load time.
- Implement a clean, easy-to-use navigation bar.
Image Credits:- Free Pik
2. Featured Snippets
It appears at the top of Google’s search results to quickly answer the searcher’s query. It is above the first organic result providing maximum visibility to the content and hence, it is also referred to as ‘Position 0’.
Featured snippets hold a special significance in SEO for the following reasons:
- The area occupied by the featured snippet is considerably greater than the organic results.
- It’s not necessary to be in the number 1 position to have a featured snippet.
- They can also include multimedia results instead of just text.
Snippets can help you drive more clicks to your website, all you have to do is provide clear answers to commonly asked questions on your website and it will be evaluated and boosted to the top depending on their quality which is determined by Google.
It is a great opportunity for content creators and new businesses to be featured on the top of the search results and generate more organic traffic for their website.
1. Optimising for Search Intent.
Search intent or user intent was, is and always will be the first and most important practice in creating a successful SEO strategy. To boost your content to the first page of Google or Youtube, you need to understand the search intent of your target audience and create content that aligns with it.
Image Credit : Free Pik
Search intent can be characterized into four different types, each catering to a specific purpose that the user has when searching for something online.
(Image credit – Google)
For instance, if you are searching for ‘Iphone 11 vs Oneplus 8’ Google will suggest sites with comparison blogs, posts, videos etc. and not the Ecommerce sites because it identifies that your intent is not to buy the phone yet and you are still trying to make a decision.
Thus, it is absolutely crucial to keep the search intent in mind while creating content for your website.
Discover, Adapt & Upgrade.
2020 has been a rollercoaster ride for many, as more and more mainline businesses are adapting by going online. The SEO practices enlisted above will definitely help you to get higher search rankings and keep you ahead of the competition. To learn more about Search Engine Optimisation and get professional advice on the current digital marketing trends get on board with the best SEO agency in Mumbai and get rolling.