Media Buying for Effective Targeting: Reaching the Right Audience in India

In the ever-evolving landscape of advertising one of the critical aspects of a successful marketing campaign is the art of media buying. The process...
Why You Need a Content Calendar and How to go about creating one

Why You Need a Content Calendar and How to go about...

Having a content calendar is an integral part of your content marketing strategy. It makes things easier and way more organized. Companies of all...
best creative advertisements of 2019

An Uproar of Creativity – Rewind Of Advertisements in 2019

Imagine a room full of ad men, scratching their heads to make their brands shine, wondering what does it actually take to make an...

How to enhance your employees’ skills during work-from-home

Amidst the global pandemic, employees have been facing several issues coping up with the crisis. With the fear of productivity set in due to...

Case Study: From Local Store to Global Giant, Analyzing Walmart’s Growth...

From a small shop in one town to a global giant, Walmart has changed remarkably.  Walmart debuted as a small cheap store in Arkansas, USA,...

The Role of Chatbots and AI-powered Customer Service in India

The digital and AI era has changed the expectations of customers. Consumers want fast service and individualized, precise...
Roles And Responsibilities Of A Brand Manager

Roles And Responsibilities Of A Brand Manager

With great power comes great responsibility. Now, this saying fits the bill perfectly when it comes to a Brand Manager. The Brand Manager, for...
Influencer Marketing Services India

Strengthen Your Brand With Influencer Marketing

“A brand is no longer what we tell the consumers it is- it is what consumers tell each other it is.” (Gensler, Völckner, Liu-Thompkins...

9 marketing tips to consider during COVID-19 pandemic

The COVID-19 pandemic caught the world by surprise. Not only did this situation shift business trends, but also manipulated consumer priorities and the entire...

Ad of the Week: Crunch Fitness Thoga Ad: Flex Your Humor...

Welcome back to "Ad of the Week," where we delve into the most captivating and innovative advertisements making...

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