The Role of Chatbots and AI-powered Customer Service in India
The digital and AI era has changed the expectations of customers. Consumers want fast service and individualized, precise...
An Uproar of Creativity – Rewind Of Advertisements in 2019
Imagine a room full of ad men, scratching their heads to make their brands shine, wondering what does it actually take to make an...
Media Buying for Effective Targeting: Reaching the Right Audience in India
In the ever-evolving landscape of advertising one of the critical aspects of a successful marketing campaign is the art of media buying. The process...
Case Study: From Local Store to Global Giant, Analyzing Walmart’s Growth...
From a small shop in one town to a global giant, Walmart has changed remarkably.
Walmart debuted as a small cheap store in Arkansas, USA,...
Chimp&z Inc Celebrates Tying Up With Its Brand Family On Raksha...
We get it. Sibling relationships can be rocky and polarising. Love - hate, as we call it. However, they are the only family that...
8 Digital Marketing Trends To Watch Out For in 2020
Beyond a shadow of a doubt: We live in a time where innovation works like gasoline. Advertisers can never put their heads in the...
AgencYoga: Advertisers are yogis and they didn’t even know it
We've all been through getting late briefs, cracking difficult pitches, pulling all-nighters, working on campaigns and what not. Does that mean we need a...
These Cigarette Boxes Are Designed To Make Smokers Re-consider Their Decision...
There's nothing better than lighting up a cigarette after a hard day at work, heard that before? There are smokers who'll tell you that...
Avoiding Stress and Crisis as Client Servicing Manager!
E-Mail Notification: "Any update on the creative?"
Whatsapp Notification: "When can I see the video?"
SMS Notification: "Let’s connect at 8 am."
Phone Buzzing: Stress Calling…Tring Tring......
Unofficial ‘Constitution of Advertising’ By Chimp&z Inc
Understanding the inner workings of an ad agency, we identified the need to have a wider outlet to exercise our expression of thoughts. This...