The Role of Chatbots and AI-powered Customer Service in India

The digital and AI era has changed the expectations of customers. Consumers want fast service and individualized, precise...
best creative advertisements of 2019

An Uproar of Creativity – Rewind Of Advertisements in 2019

Imagine a room full of ad men, scratching their heads to make their brands shine, wondering what does it actually take to make an...

Media Buying for Effective Targeting: Reaching the Right Audience in India

In the ever-evolving landscape of advertising one of the critical aspects of a successful marketing campaign is the art of media buying. The process...

Case Study: From Local Store to Global Giant, Analyzing Walmart’s Growth...

From a small shop in one town to a global giant, Walmart has changed remarkably.  Walmart debuted as a small cheap store in Arkansas, USA,...
Chimp&z Inc Celebrates Tying Up With Its Brand Family On Raksha Bandhan

Chimp&z Inc Celebrates Tying Up With Its Brand Family On Raksha...

We get it. Sibling relationships can be rocky and polarising. Love - hate, as we call it. However, they are the only family that...
Digital Marketing Trends To watch in 2020

8 Digital Marketing Trends To Watch Out For in 2020

Beyond a shadow of a doubt: We live in a time where innovation works like gasoline. Advertisers can never put their heads in the...

AgencYoga: Advertisers are yogis and they didn’t even know it

We've all been through getting late briefs, cracking difficult pitches, pulling all-nighters, working on campaigns and what not. Does that mean we need a...

These Cigarette Boxes Are Designed To Make Smokers Re-consider Their Decision...

There's nothing better than lighting up a cigarette after a hard day at work, heard that before? There are smokers who'll tell you that...
Client Servicing Manager Life

Avoiding Stress and Crisis as Client Servicing Manager!

E-Mail Notification: "Any update on the creative?" Whatsapp Notification: "When can I see the video?" SMS Notification: "Let’s connect at 8 am." Phone Buzzing: Stress Calling…Tring Tring......
Constitution of Advertising

Unofficial ‘Constitution of Advertising’ By Chimp&z Inc

Understanding the inner workings of an ad agency, we identified the need to have a wider outlet to exercise our expression of thoughts. This...

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