Tanishq Ad Vs Social Media Reactions

A wise man once said, “Great intentions become tragic actions when delivered without careful thought.” That’s exactly what happened with Tata Group’s jewelry brand...

Fair & Lovely Backlash On Social Media!

In light of the emerging socio-political climate, cosmetics firms from around the world are reassessing their product lines and marketing strategies. Following the Black...

How To Use Trending Topics To Improve The Social Media Strategy

A trending topic is a subject that experiences a rush of popularity on one or more social media platforms for a limited period of...

Instagram Reels: Boon or Bane

With a sudden ban on the immensely popular TikTok in June 2020, Instagram cashed in on the opportunity by introducing an arguably better substitute...

Tips To Overcome The Challenges While Starting Your Own Agency

Starting an advertising agency is a lot like starting a firm in any other field. It takes courage, enthusiasm and guts to take the...

Does Going Live On Instagram Help To Gain Followers?

If your first instinct was to tap yes, there we go! You have your answer! If you tapped no, we’re sure you have reasons,...

Is IGTV Competing With YouTube?

If you’ve been asking yourself: Should I create content for YouTube or IGTV? Well, you’ve been asking the right question. And the good news...

Best Digital Marketing Strategies For Insurance Companies

Once upon a time, selling insurance was a tedious face-to-face activity that required tremendous talent. But it has evolved with time and moved online. Today’s...

Marketing Ideas For Empathetic Advertising During A Crisis

We’re almost never prepared for a crisis until it hits us and that is true for the ongoing situation as well. Most of our...

Video Marketing Options While Working From Home

Global Lockdown- a phenomenon we were not aware of before and don’t want to hear about in the future. It has changed how businesses...

Recent Posts