From Products to Vibes: The New Language of Modern Marketing

It's not just a product. It's a whole mood. Scroll through your Instagram, catch a YouTube pre-roll, or pause...

Flipkart Minutes + 3 Idiots: A Nostalgic Take on Affordable Fresh...

Flipkart has launched a fresh and fun ad for its quick commerce service, Flipkart Minutes, and it’s already winning hearts. Inspired by...

Whispers Before the Hype: Why Soft Launches Are Marketing Gold

You know that moment when a friend posts a half-cropped photo holding someone’s hand but doesn’t say anything about who it is?

Less Flash, More Facts: How Brands Can Connect with Gen X

Before social media made every product “the next big thing,” there was a generation that watched advertising evolve from billboards to banner...

Cracking the Code: How Big Tech Brands Create Pre-Launch Buzz

There’s something electric about a big tech launch. You feel it in the air.The YouTube thumbnails start flooding in.  Your social media...

Not Just Seen, But Felt: The Impact of Cossouq’s #SamjhaKar Campaign

You can tell a lot about a brand by how it chooses to introduce itself.Some go big with fireworks. Others choose speed,...

PR That Feels Like a Conversation: The Vinod x Chimp&z Inc....

Some of the most impactful campaigns don’t rely on big gimmicks or loud banners, they rely on understanding the audience, picking the...

Real Reels, Real Reactions: Tata Play Binge’s Campaign Hit All the...

Some of the best conversations don’t happen at conferences or meetings ,they happen in group chats, over coffee, or during long scrolls...

When Tom Became a Cat-Influencer (And We All Loved It)

We’ve all seen brands jump on trending days, but very few do it like this. On International Cat Day,...

Celebrating Responsibly: TOI’s Eco-Friendly Holi Campaign That Sparked a Conversation

When you think of Holi, it’s easy to imagine a burst of colours, fun-filled chaos, and a little harmless mischief with your...

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