The Four C’s To Writing Great Copy

The old adage “Everyone’s a writer”, while technically true, should more appropriately be amended to “Everyone’s a writer, but very few are great writers”....

Creating Strong Social Media Plans: Importance & Tips

Creating a success story on social media usually requires a lot of intense planning and a fool proof strategy. It's essential to set up...

Definitive guide into surviving in Chimp&z Inc.

Tip 1: Figure out how to get there India is a complex nation, but more complex than this country are our roads. Luckily for you...

7 brands that are killing it on social media!

As social media is evolving at lightning speed, keeping up with trends is a herculean task. We’ve tracked down the 7 best brands that...

5 Digital Marketing Lessons We Learnt From Game Of Agencies

If you've come across Game Of Agencies, you know what we're talking about. If you haven't, please check it out here. 1. Be Spontaneous, not every...

The Importance Of Building A Content Strategy

Okay, let’s deal with the big white elephant in the room. After that, I will go back to eating a sandwich. You could too,...

Here’s How Brands Are Redefining Social Media Marketing

Contrary to popular office etiquettes, messaging during your office could actually benefit your company. Today’s prime consumers, have shifted dramatically from their boring communication modules,...

Compromising (Morals) Positions: Some Highly Sexist Advertisements That Objectify Women

Sex sells, and in advertising, it seems to be a widely accepted truth that a scantily clad woman in an ad can successfully sell...

The Spotify Revolution: Two Major Updates That Prove Why This Platform...

If Adweek is your daily source of news and advertising your bread and butter, then somewhere across your life, you might have comes across...

AgencYoga: Advertisers are yogis and they didn’t even know it

We've all been through getting late briefs, cracking difficult pitches, pulling all-nighters, working on campaigns and what not. Does that mean we need a...

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