The Spotify Revolution: Two Major Updates That Prove Why This Platform...
If Adweek is your daily source of news and advertising your bread and butter, then somewhere across your life, you might have comes across...
Compromising (Morals) Positions: Some Highly Sexist Advertisements That Objectify Women
Sex sells, and in advertising, it seems to be a widely accepted truth that a scantily clad woman in an ad can successfully sell...
Instagram Reels: Boon or Bane
With a sudden ban on the immensely popular TikTok in June 2020, Instagram cashed in on the opportunity by introducing an arguably better substitute...
Must Know Tips To Become A Freelance Digital Marketer
The era of startups is already on a roll. Everyone is on the lookout to be the man with an idea that will distinguish...
What Defines a Digital Strategy?
Before we delve into the nitty-gritty of what defines a digital strategy let us first understand what digital strategy really is.
The application of digital...
5 Tips To Create A Successful B2B Content Marketing Strategy
What is B2B Content Marketing?
Business-to-Business (B2B) content marketing is a collection of strategies for distributing and delivering valuable content to your target market in...
How to Choose the Right Creative Agency for Your Brand: Tips...
In today's competitive business world, creating a strong brand identity is crucial to success. A creative agency can help you achieve this goal by...
Localization vs. Globalization: Finding the Right Balance in Marketing
Businesses must reach out to a wider global audience in order to comprehend the connection between localization and...
Top 5 Copywriting Mistakes To Dodge
You may think writing advertising slogans and ideating for "fresh" campaigns and "unique" perspectives are a walk in the park- We are here to...
Time To Fall In Love With The Dynamism Of Marketing
With January now history, don't let tomorrow be a mystery. It is imperative for a marketing professional to stay one step ahead of the...