Digital Jungle

Amidst the mind-numbing hullabaloo of the global pandemic, with millions suffering from several financial struggles, business owners with low to no digital presence, have...

Every December, I receive an email from a nationalised Indian bank, wishing me on my birthday. This email is very simple and sweet. However,...

Since the PR council's inception from the time of Edward Bernays, PR has come a long way. PR in India is not far away...

Peter Drucker once said, “ If you can’t measure it, you can’t improve it.” To measure the success or failure of any campaign, it has always...

Sounds like a vague term doesn’t it? You have probably experienced it, craved it, seen it and wanted it more than anything else in the...

Technology is changing how we live, and this change has fueled the SaaS (Software-as-a-Service) business model. Experts predict that by 2023, the SaaS market...

To stay trending and have a strong social media presence is a dream of all companies, be it a startup or a well-established organisation....

In this digital age, our online presence is becoming increasingly important. Everything is only a few clicks away from becoming viral. At any moment...

What’s ORM and why is it crucial for any brand?  ORM or Online Reputation Management is a way for a business to proactively manage what...

Over the years advertising has evolved from just selling a product to fostering relationships between brands and their consumers. Advertising, today has come to...