Voice Search and Commands

How Voice Search and Commands are Going to Change Advertising

When Google started its experimental voice search service in 2001, everyone was skeptical about its future. But, as of today, it has become a...

Compromising (Morals) Positions: Sexist Advertisements That Objectify Women (Part 2)

Clothes, burgers, post-it notes, whatever you need to sell, just slap an image (or ten) of hypersexualized women and be on your merry way...
Roles And Responsibilities Of A Brand Manager

Roles And Responsibilities Of A Brand Manager

With great power comes great responsibility. Now, this saying fits the bill perfectly when it comes to a Brand Manager. The Brand Manager, for...

Say Hi to Conversational Ads on Twitter

Twitter is always known for its live updates and the ability to get conversational in 140 characters. With each passing day, Twitter is certainly...

Compromising (Morals) Positions: Some Highly Sexist Advertisements That Objectify Women

Sex sells, and in advertising, it seems to be a widely accepted truth that a scantily clad woman in an ad can successfully sell...

Case Study: From Local Store to Global Giant, Analyzing Walmart’s Growth...

From a small shop in one town to a global giant, Walmart has changed remarkably.  Walmart debuted as a small cheap store in Arkansas, USA,...

Ad of the Week: KAYAK’s Screams Don’t Do It Yourself...

Welcome to our inaugural edition of "Ad of the Week," where we dissect the most entertaining and thought-provoking advertisements in the industry. This week,...
Digital Marketing Trends To watch in 2020

8 Digital Marketing Trends To Watch Out For in 2020

Beyond a shadow of a doubt: We live in a time where innovation works like gasoline. Advertisers can never put their heads in the...

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