Chimp&z Inc Celebrates Tying Up With Its Brand Family On Raksha Bandhan

We get it. Sibling relationships can be rocky and polarising. Love – hate, as we call it. However, they are the only family that will be your silent confidante when you need one, your biggest hype-person when you feel down, and your biggest critic when you get too big for your boots! We at Chimp&z Inc are a family of brands that resonate with the principles of a sibling relationship, and we wanted to make sure the world was aware of how much we value those bonds with these Raksha Bandhan posts! 

Because we spend so much time with them, siblings are our first learning institution. For our social pages, we at Chimp&z Inc took a leaf out of this book to create awareness about and empower those in our community that are unfairly looked down upon due to their sexuality or identity, and those who lack security from their own minds. This Raksha Bandhan, we love the ones we love, and we protect the person we identify as.

Our brands, too, came up with innovative concepts to celebrate this sacred day. Tata Sky highlights the uniqueness of every sibling relationship, pointing out several famous sibling relationships we see on screen, whereas Tata Sky Binge makes us long to spend the entire day warming the couch, binge watching TV with our siblings, and encourages us to do so. Hashtag Poker encourages us to get our game face on and spend Raksha Bandhan playing a game of Poker with our siblings! Portronics talks about the bond we build with our siblings whilst listening to music and jamming alone in our room, and celebrates it. GRD stresses on the importance of good health through a healthy relationship with your siblings. Whitehat Jr came up with an engaging post asking their viewers to guess the lyrics, “Phoolon ka taaron ka sabka kehna hai, ek hazaaron me meri behna hai”, through emoji clues. Conscious Food likens its natural and organic food service to the bond between siblings; pure and from the heart. 

 

Chimp&z Inc

 

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Tata Sky

 

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Hashtag Poker

 

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Portronics

 

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Tata Sky Binge

 

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GRD 

 

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Whitehat Jr

 

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Conscious Food

 

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A post shared by Conscious Food (@consciousfoodindia)

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