Compromising (Morals) Positions: Some Highly Sexist Advertisements That Objectify Women

Sex sells, and in advertising, it seems to be a widely accepted truth that a scantily clad woman in an ad can successfully sell LITERALLY any product. Sexist and objectifying ads have been around since the dawn of advertising. However, since the boom of digital media, these advertisements have only grown in number almost as significantly as such ads tend to lack creativity and, often, any semblance of logic. It seems one agency has had enough, and has come out with a campaign that gives company to a lot of people (including myself) who think that such ads are downright offensive, and quite ridiculous at best. The campaign is called WomenNotObjects and the aim of this campaign is to stop the harm caused by such advertisements.

1. Gucci

Because if you wear Gucci, you can do this. Any questions?

2. Dolce & Gabbana

And if you wear Dolce & Gabbana, you can do this! Because, why not.

3. Burger King

As devoid of humour as the look in the woman’s eyes, this ad may mildly amuse 12-year olds, but doesn’t quite do it for me.

4. Natan

Even though I managed a tired smile at this one, it’s still incredibly suggestive of how you can buy your way into a woman’s, umm, let’s say heart. Yeah, heart.

5. Estrella Insurance

I don’t even… My brain hurts.

6. Hunky Dory

I’ll be reviewing the campaign in the next part of this blog post, but for now, I’ll leave you with this one last ad, which, let’s just put it lightly, is in bad taste.