Social commerce platforms in India are expanding at a rapid pace. The increase was unavoidable, particularly in India, where a large portion of the population now uses social media platforms such as Facebook, Instagram, and TikTok. Social media has permeated Tier III and even rural communities, with content being created in Indian villages.
How Does Social Commerce Work in India?
Social commerce is conducting business using social networking sites such as Facebook, Instagram, Pinterest, and Twitter. Many businesses start their commerce journeys on social media while existing businesses improve their customers’ purchasing experiences by integrating shopping capabilities into social media platforms. For example, they can buy things without having to visit another website.
Social e-commerce websites are becoming increasingly popular in India. These include websites such as Meesho, Shopsy, and DealShare. These commerce businesses have built robust platforms for Indian vendors and resellers to market their items by posting them on social media. Social Media Marketing Agency India is working towards developing a seamless network and services to help brands with their social commerce requirements.
Advantages of Social Commerce Platforms for Businesses
1. Increasing audience
Social commerce is on the rise in India, with social media and commerce becoming increasingly integrated. People spend a lot of time on their social media accounts, making it an ideal area to cater to an audience. One can accomplish this by:
- Establishing one’s presence in the Facebook marketplace.
- Creating an appealing Instagram page as a brand producer or reseller.
- Your consumers are already present; all you need to do now is reach out to them. This may be accomplished by including visually attractive photos, relatable material, the appropriate keywords and hashtags, and encouraging positive feedback from prior customers.
2. Build a trustworthy seller base.
For a social commerce platform, things sold are not primarily focused on the brand. There might be hundreds of D2C-brand gamers. However, there are lakhs of resellers that sell low-cost items to middle-income consumers. These may be resellers from websites such as Meesho. Here are some of the variables that contribute to trust.
- A reseller may be working from his account, thus, his/her network has pre-existing confidence in the individual. Social media allows for two-way contact, which contributes significantly to the trust factor. So the media displays the consumer reviews and ratings.
- More followers give customers the idea that you are a reputable vendor offering high-quality items. It improves your social standing.
- A social media commerce account with contact, name, address, and other verifiable information may help build confidence.
- Finally, word-of-mouth is effective for social commerce enterprises.
3. Collect important data about your clients’ social behaviors.
Social commerce capabilities allow you to directly access your consumers’ social profiles. This provides you with vital client data that you may utilize to inform your current strategy. Combine these insights with social media listening to have a deeper understanding of your audience. This allows you to have a more in-depth understanding of your consumers’ behavior and interests.
These insights can help you develop more imaginative conversion tests. The findings may be used to influence A/B messaging experiments, CTA optimizations, and other strategies. So you can have a greater influence on your target audience.
4. Customer Loyalty
People are more inclined to buy a product if they can watch videos, read reviews, and connect with other consumers before making a purchase. This is a technique to increase consumer loyalty. Social media allows a vendor to communicate directly with clients, as opposed to marketplaces, where most details are kept private. Once you’ve established a relationship with your consumers, it’s a question of pleasure that drives them back for repeat purchases. Rewarding your most loyal clients with discounts or freebies may also help your business’s reputation.
Top Social Commerce Platforms in India
- Meesho
- Shopsy
- Shop101
- DealShare
- Mall91
Social commerce represents a critical intersection between commerce and social media. With a market ready to reach new heights, the importance of social commerce is apparent, thanks to the creator economy’s influence and a shift in consumer purchasing behavior toward integrated social experiences. Chimp&z Inc, a Social Media Marketing Agency in Mumbai helps its clients to grow by providing tailored services for their social commerce requirements.
