While previously users focused on sharing details of their life on Facebook, Instagram etc. now funny videos, pictures are being shared on Snapchat. The platform surely has surprised many including marketing gurus with its potential. It has gone from being a simple photo and video sharing app to a marketing tool that cannot be ignored by either agencies or companies and has come a long way since its low-key beginnings in 2011.
With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks and it is becoming a vital part of global marketing strategies. One can have a lot of fun with the platform’s native tools and features by adding filters, geofilters, text, emojis, music and more, all from within the platform.
Example in case, a video or photo will disappear as soon as a few seconds go by, never to be seen again by the recipient. This means that marketers need to make the most of every second they get on the app and this requires a certain amount of strategy. Snapchat has received several new updates in the year 2016, which makes it an able platform for users & brands to interact with.
How can brands leverage Snapchat?
Marketers can do wonders with self-destructive nature of Snapchat. You can use Snapchat to give people a preview of an upcoming product or service that the company may be offering. You can use Snapchat to create contests by asking users to send pictures or videos which creates engagement. Meanwhile, videos are a key component of Snapchat. Marketers can use them to reach out to people who are interested in getting a sneak peek of their office culture, product production, and everything in between. Also, marketing teams can use videos to provide content to followers. Snapchat, meanwhile, gives you a chance to portray intentions and mission of your company, whether it involves providing a service or a valuable product.
The marketing idea for Snapchat is to give your followers exclusive promotional offers. Since stories expire after 24 hours, it gives you the perfect opportunity to host flash sales or send out coupon codes. Snapchat ads are apparently still in their early stages and not available to everyone. One of the main benefits of Snapchat Ads for marketers interested in mobile advertising is the fact the ads take up the entire screen of the mobile device, so they are not an afterthought like other platforms.
How to create your marketing strategy?
Primarily, it is important to understand the environment of Snapchat, as the app has been encouraging casual communication through the use of videos and photos since beginning.
1. Tone of voice
When your marketing team is creating a strategy for Snapchat, you need to settle on a tone of voice that will be used across the board. Ideally, the language you use should be easy to understand. Also, your posts should have a ‘fun factor.’
2. Do your homework
If your team is just starting out on Snapchat, you must take some time to do your homework. Browse through other accounts and follow other people to get a better idea of how they use the app.
3. Update 24×7
The key to getting users to visit your account is to create engaging content that will keep users hooked to your profile and await your next story. Unlike Twitter & Facebook, Snapchat might not require topical or content created from trending topics, but branded centric content is key.
4. Innovation is key
Being innovative is a sure shot way of garnering eye balls to your brand updates. Learning how to curate and share interesting content should be the primary target of an agency.
5. The Snapchat takeover
Snapchat is one platform where influencer takes over work beautifully. A known face on your snapchat will get users to realize the influence of your brand and this method of advertising also helps build a fan following.
Snapchat has definitely taken a step forward into the future. What about you?
Like what you just read? Got more insights to share about this platform? Share it with us in the comments below!