SEO-friendly content is the content that is optimized to appear on the first page of search results. Such content has to be of high quality, meaning it contains appropriate information from trusted sources. Most people feel that SEO-friendly content is not suitable and satisfying for the readers. But honestly, it can fulfill both purposes when done correctly.
Here, we bring to you, some tips on how to write SEO-friendly content:
Add Headings & Subheads Optimized For SEO
Add as many headlines and subheadings as possible to your content. Divide your information appropriately, so that it is easy for the users to read and grasp. SEO search analytics bot will recognize your headlines and determine whether the content is related to the search query. There are high chances of your content ranking at the top of the Search Engine Result Pages (SERPs) if the words in your headlines or sub-headers are more operative. Also, to make the content more interesting, visualize it with graphs, images, videos, etc. People are more likely to stay on your website for a long time if your content is relevant as well as engaging.
Utilize Your SEO Keywords Effectively:
In the beginning, it may seem like the more keywords you include in your content, the more optimized your writing is. However, using too many keywords makes the content unreadable and clunky. Also, sooner or later, Google will recognize this activity and penalize you for it. Your keywords should fit in the content effortlessly, like an extension, and remain identifiable for search systems.
Make The URLs SEO-Friendly:
No matter how meticulous and good-to-read the content is, if not backed by an SEO-friendly URL, it won’t make a huge impact digitally. SEO-friendly URLs offer a better and enhanced user experience. While using a keyword in the URLs, make sure that it is relevant. Also, see to it that your URL is limited to 60 characters and keep it simple and compelling.
Modify For Search Optimization:
There are several ways you can modify your content for search optimization. Below listed are some of them:
-
- The length of the article:- Keep the content neither too short nor too long. Nowadays, search engines prefer longer-form content that is relevant. However, if the article is too long (more than 2,500 works), it will be negatively graded by the search engines. An article that is too long will bore the readers and make them lose interest. Also, to complete such a long article, you will fill it with unnecessary information, irrelevant to the topic. The appropriate length of an article is 1000 to 2000 words. It gives you the space and freedom to include the necessary information, and your readers won’t quit.
- The length of the article:- Keep the content neither too short nor too long. Nowadays, search engines prefer longer-form content that is relevant. However, if the article is too long (more than 2,500 works), it will be negatively graded by the search engines. An article that is too long will bore the readers and make them lose interest. Also, to complete such a long article, you will fill it with unnecessary information, irrelevant to the topic. The appropriate length of an article is 1000 to 2000 words. It gives you the space and freedom to include the necessary information, and your readers won’t quit.
-
- Readability:- It is advisable to avoid complicated words and sentences; keep it simple. Readability relies on the way you format your text, your ability to create sentences that flow freely with an easy-to-read style. It also depends on the keyword usage and how well you have incorporated them into your content.
-
- Images:- Receiving information from images is more convenient than reading. Also, people are now leaning more towards visual learning. If the images are clear and perfectly capture the gist of your content, the reader can skip reading your article altogether. Choose high-quality, optimized images to make your content look appealing and organized. Also, optimized images will be used by search engines for ranking purposes.
- Images:- Receiving information from images is more convenient than reading. Also, people are now leaning more towards visual learning. If the images are clear and perfectly capture the gist of your content, the reader can skip reading your article altogether. Choose high-quality, optimized images to make your content look appealing and organized. Also, optimized images will be used by search engines for ranking purposes.
Writing SEO-friendly content requires lots of precision, accuracy, and expertise. If you are looking for hiring expert professionals for this purpose, then get in touch with Chimp&z Inc, a content marketing agency in Gurgaon and Mumbai. With a team of experienced content writers, they can effectively boost your business on search eginnes with the help of content.
About the Author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance.