YouTube is a highly competitive platform with millions of videos being uploaded daily from all over the world. To cut through this clutter and stand out from the rest of the videos, you need to create strong and compelling videos that attract and hold the attention of the audience for as long as possible. This means writing an engaging script.
Scripts help you create a cohesive story, one that adds value to your video marketing strategy. It also helps you save the hassle of re-recording content as you struggle to find the right words, pitch, and tone of voice at the time of shooting the video. A good script combined with a compelling video can help you generate a healthy watch time, likes, shares, and comments.
These 6 tips will surely assist you in writing a great video script that can grab the attention of the audience and build an emotional connection with them.
- Keep The Explainer Script To The Point:
On one hand, the popularity of video content is on the rise, and on the other hand, the attention span of netizens keeps decreasing. In this situation, video creators have to smartly grab the attention of the audience and hook them to their video content. An internet surfer watching your video will generally look at it for 10 to 12 seconds, depending on how convincing and engaging your content is and whether they need to watch further.
- Gain Insight:
Before writing the script for your YouTube video, you need to have some basic information about the fundamental message that you will pass on to your audience. Having a clear understanding of your story will aid in creating a precise video. Lay down some basic questions such as ‘Who will watch this video?’, ‘Who is the target audience?’, ‘ What is the goal of this video?’, ‘ Which approach should be taken?’, and so on.
- Convey The Message In The First 30 Seconds:
Summarize the message of your whole video in one sentence and place it somewhere in the initial 30 seconds of the video. This establishes what is the focal point of the video for the audience.
- Be Conversational:
Write your script as if you’re conversing with one person and not speaking to an audience of thousands. Through this approach, you can deliver your message in a personal manner, whether pre-recorded or a LIVE stream. Your audience is likely to watch your video alone, and it is easier to grasp their attention if your script is written in a conversational style. Crafting a message for one aids in developing a stronger and more engaging script.
- Establishing The Right Tone:
Having a psychological image of your client will help you choose the right tone for your video. Frame a one-sentence rundown, explaining the goal of the video you are making and what you need the audience to do at the end of it. This will define the tone for your completed video. The setting, storyteller or cast, beat, pace, and the kind of exchange all depend on the tone.
- Structure Your Information Logically:
As essential as it is to deliver the relevant information, so is structuring it properly. Even the most insightful content is of no use if it does not have a proper flow. Structure your script in such a way that it begins with the most general information and further progresses into more specific and detailed information. Make sure to give your audience a solid foundation before getting into the minute details of your video.
Scripts simplify the process of creating YouTube videos. A script offers structure, enhances your presentation, and saves time. It acts as a part of a video creator’s content strategy designed to attract the audience. As you write your YouTube scripts, make sure to incorporate these tips to make a compelling video that will help you stand out from the crowd.
If you are looking for professional video creators, then visit Griffin Pictures, one of the best ad film production houses in Mumbai. With an expert team of writers and video creators, they can help you in creating the perfect YouTube video for your brand.
About the Author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance.