One platform that has been driving transformation in the marketing world is Google Ads. Google Ads, formerly known as Google Adwords, is a Pay Per Click (PPC) platform that allows business owners or marketing professionals to promote their brand on the internet.
In a time when almost everyone has started using Google ads, it is important to make sure the campaigns used give us a worthwhile reward. Otherwise, it’s just a waste of time and money. They should focus more on quality than quantity.
To make sure your ad campaign is a success, here are the 5 smart tactics which should be followed:
1. Highlight relevant information about your key offerings
If your company has a distinctive product, emphasize it. Make sure to include attractive discounts or special deals. This will make it easier for customers to make a decision. Tell your clients what they can purchase and what they wish to be given. Strong verbs such as “Call today”, “Buy”, or “Make an appointment” inform your customers of what they should do if they see your advertisement.
2. Use Google’s smart bidding option
Smart bidding is intended to help marketers and businesses make advertising easier and more efficient. It is a resource that automates some processes and employs machine learning to optimize ads for better conversion or higher conversion value each time the bid process occurs.
Manual bidding can indeed make it extremely difficult to estimate the correct bids for each keyword in your account. Thankfully, automated bidding solutions can make our lives easier and our campaigns more profitable.
This option allows you to optimize your biddings towards many different goals depending on your desired outcome. You can set your bids to increase site visits, increase impression share, drive conversions at a specified CPA, and more.
3. The ad text should contain relevant keywords
Your ad texts should be specific, relevant, appealing, and empowering in order to reach potential customers effectively.
We should make sure the ad that is displayed consists of keywords that are relevant and attracts the right customers. It also contains an option to include negative keywords(words that you don’t want to be affiliated with.)
You might want to make multiple negative keyword lists for various purposes. One common list is a brand harm list, which prevents any offensive terms from sabotaging your ads. Another type of list is the not relevant list, which contains terms that are unrelated to your product or service.
4. Measure Your Work!
How do people discover your website? Which pages intrigue them the most, and what are the most used keywords that tempt them to visit your website? You may use your analytics to measure success and patterns. You’ll find data on Google Ads that explain why your impressions, click-throughs, and expenses have changed. Take this data, evaluate it, and utilize it to fuel your next advertising campaign.
5. Align your campaign with your website.
Make sure that the campaigns you promote through Google Ads are in link with your website. This is a very important step as visitors may leave your site if they do not find what they expect to see when they arrive. If they won’t get what they want, they might not come back again, which would result in fewer customers for your website.
Hence, the five strategies listed above will undoubtedly assist in achieving the desired results and goals. If any of the above points were helpful to you, please let us know in the comments section.
If you are looking for someone to assist you, our agency Chimp&z Inc is well equipped and available to assist you in meeting your goals.