Social media is becoming increasingly popular as the world becomes even more digital, especially after the lockdown. A billion people can be reached with just a click of the mouse or screen. How is your company using this incredible reach?
Instagram Reels are full-screen videos that will last up to 90 seconds. They include a variety of editing tools as well as a large library of audio tracks (ranging from popular songs to snippets of other users’ viral content). Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers, and more, in addition to sounds.
There are certain benefits of reels for a business like increased engagement, helping capture your audience, and reusing your content.
The main trick to capturing engagements is to understand the Instagram Reel Algorithm.
Here are some Instagram reel tactics to help promote your business:
1. Quality Content
The key to engagement is content. Your business will grow if your content is effective and meets the needs of your target audience. One major advantage of a reel is that if the content is as expected, more people will see it.
2. Choose A Trending Audio Clip
The audio you’ll be using in the reel should be trending to increase the chances of reaching your target audience. The trending audios are easy to spot; an upward arrow beside the audio indicates that it is trending.
Remember that the reels can only be played for 90 seconds, so choose an appropriate section of the track to play. If you do not want to use music, you can use the video’s live audio or add voiceover tracks.
The hashtags you use in your reel should be both trending and relevant to your audience. Using the right hashtags will increase views and reach your target audience. Hashtags can be easily found in the search section or you can also look at the other pages for a quick study on what works best.
4. Everything Depends on Timing
The timing of your posts is just as important as the content itself. Instagram has its own analytics platform.
Determine the times when your posts receive the most attention. This is the most active time for your followers. The trick is to avoid posting during the peak of activity. Instead, you should post your Instagram reel when the majority of your users are online. If you’re looking for a social media agency in Mumbai, Chimp&z Inc can help you right from creating content to posting it.
5. Participate In Trends
Every other day on Instagram, new and old trends appear and fade. Try to show your work through those trends so that it is easily recognized.
Remember, it is not necessary to participate in every trend; rather, participate in those that you believe will benefit your business.
To summarize, Instagram Reels are simple to use and effective if done correctly. If you consciously follow the above points while creating reels, they will undoubtedly go viral. If you need some help with these strategies, head on to www.chimpandzinc.com. Always ready to help make reels go viral.