Various criteria other than product quality determine an e-commerce website’s success. Two of the most significant aspects are the site’s marketing and design. An intuitive and personalized online shopping experience is what every customer expects from e-commerce sites. Developing a website with all the must-have features is one proven game changer that can empower your business while maximizing customer satisfaction.
Here are some of the key features every e-commerce website must have:
- Affordable and User-friendly Style
Your e-commerce website has to be convenient and designed for the group of people you intend to reach. This implies that the site is so simple to use that the visitors will be able to navigate the pages, locate products, and perform purchasing operations without hassle. A search bar, a header, and a footer that provide value to your visitors, a menu, and visible calls-to-action (CTAs) to direct your customers to checkout are all essential components of an e-commerce website. Each of these elements’ specific design aspects is determined by the amount and type of material available.
It is always advisable to speak with a professional e-commerce development company that can examine your business objectives to design and construct a website that works for you.
- About Us Page
The About Us page is an important feature of all e-commerce websites. Although the primary purpose of your online store is to deliver goods in exchange for money, the section entitled “About Us” helps in building relationships, educates customers about your business’ people, and enables them to hear about your business vision and objectives which is essential to marketing to the intended audience. This page gives web users the chance to know who the company is, its history, and what they do and helps build the brand while instilling confidence and trust.
- User-friendly Navigation Menu
A user-friendly navigation menu is a vital feature of every online shop. Its purpose is to provide your visitors with a clear picture of your products or services. The conventional navigation menu is a header with anchor links that direct users to specific pages.
- Product Search
A successful product search might be the key to client retention – 69% of visitors go straight to the search bar when they enter an online store and 80% depart due to a negative experience. Offering your potential consumers a user-friendly product search is critical to keeping them on your website. Your search bar must be readily visible and easily placed with other components such as login, newsletter, cart, etc.
- Customized Calls to Action
Call to action, or CTAs, are any designs that elicit an immediate response from the visitor. They are intended to lead the user toward conversion. In e-commerce websites, this refers to a purchase. Effective CTAs should capture attention and stand out on the page. They should stand out visually by being strategically placed and using distinct colors and styles from the rest of the material. Furthermore, the wording used in a CTA should be suited to the audience on the website.
Conclusion
Certain features can help make an e-commerce website more user-friendly to customers and easy to manage by stakeholders. But when designing a site, it can be tricky to account for all these essential e-commerce website features and stylistic elements. Luckily, an e-commerce website development company such as Chimp&z Inc can help you by providing the best e-commerce website design services personalized to your specific requirements.
