To Say that 2022 made every single Chimp at Chimp&z Inc. go bananas would be an understatement. Oh, and grabbed every fruit (and a few awards), they did!
From radical brand transitions, some absolutely perfect PR, flawless digital-first ad campaigns, and everything in between. The range we have established this year could by far be the most extensive when it comes to advertising!
Presenting a glimpse into Chimp&z Inc. Wrapped 2022:
#AaoPlayKare (Rebranding of Tata Sky as Tata Play)
● From beginning their journey as the DTH service that made every Indian household go Jingalala during TV time to seamlessly achieving the objective of rebranding to Tata Play as the one-stop destination for every entertainment need, be it TV or OTT with just one subscription.
● The Execution: The quickest and most cost-effective way of utilizing an army of 200+ macro, micro and nano social media influencers was employed in amplifying the #AaoPlayKare.All in all, the campaign helped gain a massive reach to 3.8 CR users and a total of 4.6 CR views through Instagram Reels.The campaign won 2 Silvers at the Digital Influencer awards.
#RedrawYourWorld Campaign 2022 – Cartoon Network
A campaign aimed at helping children be comfortable with who they are, #RedrawYourWorld took a 360° advertising strategy using engagement via AR filters, on-ground mall activations all over the country, and brand collaborations with 99 pancakes and Say it with a Pin.
● #RedrawingIndia showcased 6 super talented kids and their inspirational stories.
●‘Be You’ themed School Contact Programme encouraged kids to embrace their individuality across 550 schools.
● The campaign was successful in garnering a total reach of over 50M. For its innovative approach and reach, #RedrawYourWorld was able to win a Bronze for Best Brand Engagement at the Impact Digital Influencer awards.
Times Of A Better India Campaign – The Times Of India group
Campaign link: https://timesofabetterindia.com/
● What better than a whole website full of videos, stories, and articles about what makes India BETTER? Along with the added benchmark of the country’s most subscribed newspaper!
● The Times Of A Better India initiative was aimed at moving beyond the same old mode of publishing stories of individuals and their achievements, by delving deeper into the ecosystem as a whole, focusing on institutions that they utilized, government policies that gave their vision an impetus, and even the contributing environment that fuelled their dreams.
● As a Media campaign, the storytelling took a completely immersive approach employing 27+ Video and social media creatives, and nearly 20 illustrations to try and give the necessary emphasis to each story.
● A PR release featured in AdGully was also done by us.
PS – In no way could this be an exhaustive list of what a not-so-little army of chimps can offer in terms of advertising, from Influencer content and PR to online reputation management.
As a Digital first, social media agency based out of Mumbai with footprints worldwide, Chimp&z Inc. can cater to every creative or advertising need that you could have!
Author: Nilay Bagadia – A thinker, who is constantly on an adventure to explore everything new, from trends to food to music.