In a world that often measures success in numbers and achievements, there exists an unspoken strength—the ability to balance responsibility with empathy, professionalism with heart. Women, across industries and roles, do this effortlessly every day. Whether they are doctors, teachers, business leaders, or insurance advisors, their work isn’t just about transactions or processes; it’s about people, emotions, and making a difference.
This is precisely what Aditya Birla Capital’s #MainBhiSupriya campaign brings to light—the unseen yet powerful role that women play in their professions, not just as experts but as individuals who truly care. It challenges the notion that professionalism requires detachment and instead celebrates the unique strength that women bring to the table: the ability to lead with both logic and compassion.
But beyond this, the campaign also highlights something equally important—the need for support and recognition. Women are often expected to balance work and family seamlessly, yet their struggles remain invisible. At its heart, the campaign tells the story of Supriya—not just an insurance agent but a wife, and a mother. Her journey reflects the struggles of countless women who balance their professional responsibilities with the emotional weight of personal commitments.
A Story That Hits Home
Supriya’s profession demands more than just financial knowledge—it requires empathy, resilience, and an unwavering commitment to helping others. One day, she finds herself in a situation where she must secure an insurance claim for a grieving family. While she is accustomed to guiding clients through financial security, this time, the burden feels heavier. She’s not just processing numbers; she’s ensuring a family doesn’t fall apart after losing a loved one.
However, this responsibility takes a toll on her personal life. Her husband initially struggles to understand her deep emotional investment in her work. The late nights, the stress, the constant need to be available—it all feels overwhelming. But as he witnesses her dedication and the impact she has on people’s lives, his perspective shifts. He chooses to stand by her, support her, and empower her journey—because he realizes that what she does is more than just a job, it’s a mission.
A Campaign Rooted in Reality
What makes this initiative truly impactful is that it doesn’t stop at storytelling—it extends the narrative to real-world women. Chimp&z Inc., the agency behind the execution, ensured that this wasn’t just another financial campaign; it was a movement that made women feel seen, heard, and most importantly, capable.
By leveraging influencer marketing, the campaign roped in voices that matter—Mithali Raj, former Indian cricket captain, and Gul Panag, actress & entrepreneur—who are not just celebrities but icons of resilience and self-reliance. Through their participation, the campaign went beyond mere financial advice. It became a conversation starter.
Impact: A Campaign That Created Conversations
#MainBhiSupriya was more than just a marketing initiative—it was a movement.
- 138K+ reach, 136K+ views, and 129K+ link clicks prove that the message resonated with a large audience.
- Women across social media platforms shared their own stories of juggling professional responsibilities with personal commitments.
- The campaign encouraged open discussions around the importance of supporting working women, not just within the household but in workplaces too.
Why This Campaign Matters
In a world where professionalism is often measured by detachment, women like Supriya prove that empathy is just as important as expertise. The #MainBhiSupriya campaign is a testament to the fact that women do not need to choose between their careers and their emotions—they can, and do, excel at both.
This campaign is not just about insurance or finance—it’s about recognizing the humanity in professionalism and the unseen efforts of women who carry their responsibilities with unwavering dedication. It’s time we all say: Main Bhi Supriya.
