Founder of BeOS, Jean Louis Gassee, once said, “Advertising is saying you’re good, PR is getting someone else to say you’re good”. PR entails portraying information externally in hopes of building a brand image, or relationship that fosters value. In simple terms, PR is a persuasion business of promoting ideas. However, it is easier said than done. Developing a digital PR strategy requires a thorough understanding of the PR value of any news, information, or achievement a company wishes to announce. To avail expert guidance, companies rely on top PR agencies in India that can create, execute, and manage such functions of digital PR strategies in an efficient way. However, it is equally important for companies to know the basic tips that help achieve the desired results.
1. Zero relevance implies zero value.
The notion that relevance matters more than volume is the biggest trend in recent years of digital PR, and it continues to gain momentum every day. Having said that, one must ensure that the announcement they wish to amplify with a digital PR theory is conveyed to the tailored target audience. Importantly, it’s better to reach the right audience with the right message than to repeatedly appear in irrelevant or mediocre at best publications.
2. Obtain the recurring obstacles
Interrupted or delayed communication is one of the biggest PR challenges one may come across. Even with the best intentions and preparedness, things might become challenging if any deadline is missed or additional efforts are required to deliver the expected results. To take charge of such obstacles, one must recognise the potential pitfalls between conception and execution and set a strong backup strategy that comes to aid in such unavoidable situations. Clear timelines and centralized task management become highly beneficial in such cases.
3. Bid on content that connects
As mentioned in the above quote, the end goal of any digital PR strategy is to make the audience speak about you. One would speak for you when a brand’s communication style connects with them. The best way to achieve this is to understand what interests them the most and to deliver content that resonates with their expectations. It might vary on an individual level, but the wider picture is what counts in PR. To deliver such content, PR agencies in Mumbai hire content experts that understand the client’s requirements and curate reliable content for the audience.
4. Personal is Professional in PR
People often forget that the target audience for the same brand can vary with each announcement, depending upon the communication it wishes to convey. The only thing that remains the same, is the human tendency to feel special with individual attention. Therefore, personalized touch in any communication is the key to creating a bullet-proof PR strategy. Everything should have a personalized experience, whether it is a press release, pitch presentation, or an event report. The same goes for maintaining media relations. Cutting through the noise instead of sending out generic email pitches, is what makes all the efforts count.
5. Qualitative and quantitative results are more reliable
PR measurement is no longer as challenging or time-consuming as it used to be. It is now relatively simple to examine the results of the campaigns and make adjustments as needed thanks to the availability of data, standardized measuring systems, and cutting-edge tools. After all, one can learn something from each and every pitch and media mention, regardless of the PR tool used to calculate ROI. An individual can determine where they should invest their time and resources in the future by using the proper metrics in conjunction with a specific goal.
By taking all the above points into consideration, anyone can monitor and mold their digital PR strategy as and when required. It is crucial to remember that building a relationship with the audience takes time and trust. It entails fostering relations and being proactive with the ways individuals transmit their message. Running PR is by no means simple, but it is possible with the right tools and the expertise of a PR agency.
