Information on the internet is mostly the first source of information. Having a good reputation online makes people trust a business. Online Reputation Management (ORM) can help shape up a brand’s influence online. Every brand is bound to take a hit at some point, ORM strategies can drive a brand’s online reflection. You have very little control over what people talk about your business online and things on the internet stay forever. With ORM, you can take into account all the negative and false statements against your brand and address them before they cause serious damage to your brand’s image.
Here are Online Reputation Management tips that can help manage your brand’s reputation efficiently:
1. Be present online
Expand your brand’s presence online. Research about the different media your audience uses and broaden your presence on these platforms. This way, it will be easy for you to monitor any mentions of your brand across multiple platforms and also help you reach and target a wider audience. Once you know your audience, it is easier to connect with them. Answer their questions, engage with them and respond to their concerns and queries without a long wait time. It is important to have an ORM strategy in place to respond to the customers quickly and professionally. Chimp&z Inc provides online marketing services in Mumbai that help manage your online presence.
2. Perform an audit for your brand
With an audit, you can assess where your brand currently stands. Some of the answers an audit can give you about your business are:
- Your target audience
- Positive and negative coverage
- Online reviews
- Online presence
It is an extensive process and gives you insights that can help you strategize better.
3. Address all feedbacks
As much as you would like to only look at the positive reviews, it is essential to also respond to the negative ones. Everyone has an opinion, and when someone leaves a complaint, it is better to respond in a timely manner and offer to give them solutions. Addressing feedback when they come can help in controlling damage. It is important to keep on monitoring all the mentions, feedbacks and reviews to handle them on time. As an owner, it is not always easy to be on track with all the feedback. A professional agency will have all the sources for ORM. Chimp&z Inc is a digital marketing company In Delhi that can help you monitor your online reputation and manage it.
4. Be understanding and honest
Honesty goes a long way. It is always better to make promises you can keep and own up to your mistakes. People will trust a company more when they see the company trying to fix their shortcomings. New customers rely on older customers’ reviews. So, encourage your existing customers to leave honest feedback.
5. Refrain from online fights
Even if your brand is loved, there will always be some people who feel otherwise. When someone leaves a negative comment, it’s easy to ignore, hide or respond in an apathetic manner. You should always stay calm and focus on responding in a friendly and empathetic manner. Not all feedback comes from customers, sometimes it just trolls and you would not want to waste your time on them. If you notice unfair defamation, you can take legal action.
Author – Diksha Pawar is a copywriter at Chimp&z Inc, with about 4 years of experience in content writing and social media management. She is interested in makeup, beauty and fictional stories.