As a business owner, do you frequently think about gaining more customers to your site without ending up on the wrong side of the new algorithms? To grow your business, it’s necessary for you to stay up-to-date with the latest trends and updates so that you can catch any opportunity that comes your way. Search Engine Marketing (SEM) is one of them!
SEM is a very effective way for you to enhance your presence online. It not only creates brand awareness or visibility online but also helps you to reach your target audience and generate sales through Search Engine Result Pages (SERPs). While we are adapting to this new normal, new consumer patterns and SEM trends have emerged which will make you change your business plan for the betterment and development of your business.
Here are 6 recent SEM trends to grow your business:
Artificial intelligence (AI) – AI is the future of SEM. It has evolved and updated its tools to give the audience what they want, even before they search. AI has updated its algorithms to separate high quality content from low-quality spam. It also helps you to improve your ranking algorithms to take your SEM strategy to the next level.
Visual & Voice Search – With the launch of Google Lens and people preferring voice searches, text searches are slowly making their way out. To make the best out of this is to use long-tail keywords and make it more conversational so that you attract more audience to your site. Businesses can take help from the SEM agency in Mumbai for paid as well as organic search campaigns.
Google Shopping Ads – Google Shopping ads is a great way to bring more audience to your business, as there has been a massive growth in online shopping during the lockdown. Before, you had to pay to display your ads. In April 2020, Google decided to turn its shopping ads into a free solution.
Custom Intent Targeting – People are always searching things using keywords, visiting pages, watching videos and then finally making a purchase. So, to reach these people, Google has launched a custom based solution. This helps to reach your ad to the original intent of your audience and to target them. This makes it easier to target your ads to the audience in the same field of interest and awareness.
Google analytics – To get better insights of the marketing strategy, Google had introduced Google analytics using artificial intelligence. This allows you to track and analyze the critical data of your website. It also collects vast amounts of data and then processes it into a report, which you could further analyze.
Automation – In SEM, automation has and will always play an important role. It helps us to produce better results. The purpose of automation is to automate some of the progression tasks that used to require repeated manual intervention. To take your marketing strategy to the next level you can also look into some SEM agencies in India.
In recent years, SEM has undergone multiple changes in the terms of algorithms and interfaces and will keep on doing so. We, at Chimp&z Inc will help you keep up-to-date with the latest trends and offer you our best online marketing services, as we strive to achieve maximum efficiency for your business and deliver measurable results.
Author: Amisha Soni – Apart from writing, I like reading books and exploring historic places online.