Small businesses have taken the retail world by storm! Independent creators find solace in the art of creating, and every creator must start somewhere. It is these small businesses that grow and reach massive popularity. Slow and steady growth is the best form of growth.
Like any business, small businesses also need to be promoted and advertised. With understandably a lower budget, there is a need to get creative with promotion and advertising techniques. However, there is no need to cut corners on your strategy. Here are some tips you can use in lieu of the budget to hire online marketing services in Mumbai or Delhi!
WORD OF MOUTH
A good rep is always a good look! Nothing travels as fast as word-of-mouth, and the more you know how to leverage it to your business’ benefit, the better it is for you. Your customer service must be personable, efficient and regular. You can also harness the power of social media and put out the word over there, asking your close friends to get the ball rolling. It can be very effective. If one customer likes it, encourage them to put in a good word.
Thought leadership gets you views and business. It is reassuring to a potential customer that you know what you’re doing, and what you’re talking about, and this is best reflected in a dynamic blog. You should be regular with your posting and quality, and talk about topics that have public attention. Always give your viewers some utility through your blogs, either by making them informative, entertaining or both.
Advertising agencies in Gurgaon, Mumbai and other big Indian cities will tell you exactly how important SEO is, given the population and their thirst for information and products. Your business website needs to be on top of the SEO game. This includes involving the right keywords, the right competitive analysis and the right content. Get these three on the money, and you will have found the key to unlocking success on Google’s SERPs.
This is best described as a cross between blogging and word-of-mouth activities. You can actively answer public queries such as on Quora and other similar platforms and interact with people who show interest in fields of your expertise, thereby promoting your business. Kill two birds with one stone!
Collaborating with other small businesses is an extremely organic way of mutual growth. Their audience gets to know your services and vice versa. This collaboration is best suited for goods and services that go hand in hand. For example, a hand-painted goods/services owner could collaborate with a new footwear company. Social media, again, is the best platform to put this content out, with Instagram having come up with the collaborative post option to serve this purpose as well!
While you can always promote your goods and services by paying for Google Adwords, it is always beneficial to have a plan in place that is purely organic. And also one which complements your advertising expenditure to achieve a comprehensive marketing strategy. Make sure to remember these pointers when you’re out promoting your business!
Author: Kaushal Mallya – I adore expressing myself through words and enjoy the little things in life. I’m a music and sports fanatic, and have the weirdest sense of humour ever.