The global effects of the Covid-19 pandemic have been devastating, to say the least. Workplace stress, job layoffs, shortage of employment opportunities, the inability to meet basic human needs, anxiety problems, and a slew of other issues. However, as the saying goes, “It is better to light a candle than curse the darkness,” and that is precisely what everybody began to believe in and perceived digital networks to be their savior.
People began to look for ways to keep themselves busy during the day while still being active.
The following is a list of factors that influenced consumers’ digital behavior in the new scheme of circumstances in the Covid-19 Era of Digital Marketing:
1. New Skill-Learning Boom
A large portion of the digitally savvy audience either resumed a childhood passion or learned a whole new skill set on YouTube. There has been a significant increase in ‘Tutorial’ content. To capitalize on this, many brands created ‘How To’ videos. Also, don’t forget about the educational technology revolution. People found their inclination in various fields such as Cooking, Learning new languages, Self Care, Yoga, and Meditation, etc. This phase of lockdown has changed everyone’s perspective about skill development and self-care.
Check Out: White Hat Jr
2. More ‘Home Business’ Ventures than ever
As a result of the pandemic, people turned their hobby into a company. There’s everything for everybody- from resin-based jewelry to organic shea butter, the stage is all set for the home businesses to flourish. It’s all built by individuals, making their homes their new ‘workspace’, and it’s astounding to see how quickly this trend is growing. Kudos to platforms such as Etsy, Meesho, Instagram for making these dreams come true! Many home-based businesses come from states like Maharashtra, Delhi, and many others. It was observed that Mumbai’s creative advertising agencies have given these young startups strong support and presented their proposals on a variety of platforms.
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3. 24X7 Screen Time (Well, almost)
Consumers are spending 1.5X more time on screen as a result of disrupted sleep patterns and ever-evolving WFH culture. Consumption of social media has escalated to a whole new level. Tiktok is long forgotten and Instagram is the new (Facebook+TikTok+Snapchat) package. New patterns adopted by brands, advertisers, and influencers have more clout than the government. Streaming services such as Netflix, Amazon Prime, Hotstar are now home to people of all ages. One of the main reasons why these platforms came to light, was the fact that all TV shows and movie shooting were restricted. So, the audience had limited viewing choices, and these OTT platforms had lots to offer.
Check Out: Discovery+
4. Going Inward
Work-calls that never seem to end and high-stress levels with a rising sense of fear, uncertainty, and insecurity have resulted in a slew of mental health problems and breakdowns. To deal with this, the audience turned to self-care. No worries, gyms are closed. Trainers are giving one-on-one tutorials over the internet. If anyone is unable to attend a Yoga session. They also have an option to join the pre-recorded sessions. There is a solution for everything. You name it and it is covered for you.
Due to covid, digitalization has now become the need of the hour. Henceforth, online transactions/payments will never look back.
Check Out: The Yoga Institute
5. VFM is here to stay
Consumers are competing for prices more than ever before, with jobs being lost and wages being slashed. Several high-end brands have closed their doors because customers no longer see a need to spend too much money on them. This also has a strong link to our 4th point. Items with positive customer feedback, on the other hand, soared off the shelves. One of them is Mama Earth. EOSS was the one thing that kept brands alive through the pandemic.
Now is your moment to shine if you began an online company during the pandemic. It’s best to find a consultant because it’s a jungle out there, and only the fittest can make it.
Check Out: Greenhive
“It’s no longer the big beating the small,
But the Fast beating the Slow”