You know how some things just never get old? Like the smell of old books, or that one comfort movie you can quote line by line.
Tom and Jerry? Right up there.
So when Cartoon Network decided to throw them an 82nd birthday party—on Instagram, no less—they went full nostalgic-chaos mode. And honestly? It was adorable, hilarious, and low-key brilliant.
Let’s break down what happened.
The Big Idea: A Birthday Bash for the OG Cartoon Duo
Tom and Jerry turned 82 (yes, we’re all ancient now), and instead of a typical post or a #TBT clip, Cartoon Network India built an entire social media party around it.
Not with balloons and streamers, but with:
- Brand collabs
- User-generated chaos
- And a gamified cherry-on-the-cake twist
It was all organic. No big-budget ads. Just fun, clever content that made people stop, smile, and participate.
So, What Did They Do Exactly?
They broke it into three phases—and each one had its own flavor of fun.
1. The Pre-Birthday Vibes
Using the “Add Yours” sticker on Instagram stories, people shared things that reminded them of Tom & Jerry. It was nostalgia bait in the best way possible.
Think: broken plates, cartoonish fights, cheese, and chaos.
2. The Main Event: #LetItSlide
Here’s where it got clever.
Brands joined in on the joke by sharing how Tom and Jerry caused chaos around them—but they let it slide because hey, it’s their birthday.
From spilt coffee to broken equipment—everything got a pass that day.
It was witty, unexpected, and totally shareable.
3. The After-Party (aka, Cake Time!)
Followers got to help Tom & Jerry (literally) add the cherry on the cake through a gamified interactive story.
It wasn’t just watching—it was doing. Which, let’s be honest, is a rare win on brand Instagram stories.
And the Results? Pretty Sweet
- 200K+ impressions
- 225K+ reach
- And over 3000 new followers in a single week
All this—without spending a rupee on paid media. Purely organic. Just creativity, community, and a cartoon cat chasing a mouse.
Why This Worked
This wasn’t just a campaign. It was a vibe.
It didn’t feel like an ad. It felt like everyone on the internet came together for a little inside joke.
- It tapped into nostalgia.
- It invited participation.
- It let brands have fun instead of sell something.
- It stayed playful and true to Tom & Jerry’s spirit.
And in a feed full of polished product shots and “BUY NOW” energy, this kind of lighthearted chaos?
Absolute scroll-stopper.
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