Global Lockdown- a phenomenon we were not aware of before and don’t want to hear about in the future. It has changed how businesses operate. It has changed how consumers behave. So, it requires a change from brands’ end to rethink their strategies to reach their consumers.
A report by clickz states that digital content consumption has increased up to 80% since the coronavirus outbreak. And the video consumption per person is projected to reach 100 minutes a day. So it’s about time for brands to focus on how to amp up their video marketing strategy. However, thinking about a high-budget, cinematic look and feel video commercial with a big celebrity at a picturesque location is not a smart thing to do, when most of the world is working from home. So, let’s explore how video marketing works differently when you’re working from home.
Home-made Brand Films: It is still one of the best ways to communicate your message to your consumers. Though you can’t go outside to shoot it, you can still do it with all available resources. Here’s an example of how Honda spread awareness about staying at home by creating a car commercial at home.
You can also look at brand videos where you don’t require shooting anything. Yes, we’re talking about animated videos or videos with stock footage. OYO created an animation video to motivate people to adopt Namaste using digital platforms. The team involved worked together from their homes to pull a brilliant animation film.
To take a stand against the racial discrimination happening in the USA, P&G made use of stock images to weave a moving story, asking people to rise to the occasion.
Influencer Video:
In times like these, influencers can really help a brand deliver its message to the right kind of consumers. By choosing the right influencer for your brand and weaving a genuine narrative, you can do wonders for a brand. Recently, L’Oréal Paris roped in American actress Eva Longoria to promote its hair colour product. Here, three things helped the brand to hit the sweet spot —
1. An actress with an actual problem
2. A product that addresses the problem
3. A self-shot video treatment that keeps the motive intact. Check out the video below.
View this post on Instagram#LOrealHair #Haircolor #DiyHair #HairCare #GreyHairs #AtHomeHairColor #ColorWithRespect
Live Streaming:
Supporting live streams of artists and gamers is also an ingenious way to reach your target audience. Brands like Red Bull, Oppo and others are backing gamers in return of an exhibition of their brands during the stream.
Video Challenges:
From the Ice Bucket Challenge to the Walkaroo challenge, one thing is understandable- people love to be a part of something that is fun, exciting and has a noble purpose to it. And brands who recognise the potential of these challenges are killing it on the internet. The latest video challenge by Pepsi India on TikTok creating awareness around social distancing has fetched more than 98.9 billion views till date. Check out some awesome entries in the challenge here.
@babajackson2020Salaam namaste karne mein hi swag hai! ##SwagStepChallenge @pepsiindia ##babajackson♬ Pepsi Song – Yash
Walkaroo – #WalkForGood Challenge
Making a video for your brand in times like these is undoubtedly a big challenge. But then again, creativity prospers when we face the most difficult challenge. And if you want a video marketing idea that is fun, engaging, and meets your business goals, then you’ve already reached the right place. Allow the mighty chimps take care of that job for you here. Before you leave, check out this quirky WFH song we made while working from our homes, and we’re sure you’ll relate to this.
