Every new year brings with itself new content marketing trends that all brands or businesses should include in their strategy. Producing high-quality and trending content is a major part of an ever-evolving business. With so much noise in the digital world and the race to create the best content, your brand must stand out from the crowd. And the best way to break the clutter is to keep up with the changing content marketing trends.
The content marketing industry is expanding with each passing year, and its revenue is only increasing. If you do not focus on content marketing for your brand, you won’t reap its benefits.
While the saying ‘old is gold’ is never wrong, there is always room for accommodating some changes. Every brand must improvise according to ever-changing content marketing trends to establish a well-known brand.
Here’s taking a look at this year’s content marketing trends that brands can leverage-
Nowadays, people don’t just want to read descriptions or watch reviews about your products and services. They want to engage with the product or services and experience them. Due to this reason, Augmented Reality will be a hit trend in 2022. It is a known fact that video content engages the audience better and is growing fast. Visual storytelling stepped up when the popularity of AR amplified. AR is a unique way to engage with the audience and allow them to engage with your product or service. Trying a product or service through AR can make your customers feel more confident about their purchase. To elevate your brand to the next level, Augmented Reality is a must-include in your content marketing strategy.
Artificial Intelligence Technology
Artificial intelligence is a means to enhance the overall efficiency of businesses and will turn out to be quite popular in 2022. In content marketing, AI comes in the form of chatbots to answer customer queries quickly and efficiently, customized content as per the demands of the customers, and more data-backed content.
Podcasts have garnered a lot of attention in the past few years. According to a study, nearly 95 million Indians were active podcasts users towards the end of 2021. And this number is expected to increase in this year. Podcasts are so well-liked because the audience enjoys learning and developing while being entertained. The non-video aspect of it provides its users with the freedom to listen to experts when they can’t watch or read. People listen to it on the go, while getting ready, in the car, while trying to fall asleep, and in many other situations. They are a great way to hook the audience and encourage them to engage with your brand.
“Hey Siri, where can I purchase the best furniture?”, “Hey Alexa, find me a sea-facing restaurant for a date.” We are no strangers to virtual assistants and their capability to assist us. People are depending more and more on such assistants, and it is only fitting that you optimize your content for voice search. It ensures that voice-activated assistants promote your business or brand, boosting your sales and brand awareness.
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User-generated content or UGC on social media is created by real customers and not a brand or business. Customers share their experience of using a product or service to provide others with more information. UGC helps create credibility for your brand and acquire a huge customer base. It is a great word-of-mouth strategy that can promote your brand or business.
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Micro-videos are bite-sized videos that are generally 15 to 30 seconds in length. It is a sub-category of video marketing that is widely expanding among content creators. Micro videos have a better engagement rate and are way more interesting to watch. One of the major reasons that this type of content is gaining popularity is because it allows people to absorb information in less time. It is easier to grab the attention of the audience with a 30-second video rather than with a 2000 words blog. With the human attention span on a continuous decline, there is great scope for micro-videos to emerge as a top content marketing trend.
If you are looking forward to growing your business with content marketing, then get in touch with the award-winning digital marketing agency Chimp&z Inc., an award-winning digital marketing agency that provides content writing services in Delhi and Mumbai.
About the author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance.