Registeration Form Background

Headquartered in Mumbai
With office in Delhi
and Toronto

Working with clients across latitudes.

  • Format: Word.doc, Pdf.

Digital Integration Campaign - DancingWithTheLegend for International Dance Day

Tata Sky



Tata Sky


Digital Integration Campaign


Client Brief

The campaign goal of #DancingWithTheLegend was to allow the audience the chance to shake a leg with the Dancing Queen of Bollywood, Madhuri Dixit Nene and engage with the brand.



To commemorate International Dance Day, the creative advertising agency in India - Chimp&z Inc introduced a social media campaign called #DancingWithTheLegend for Tata Sky, India’s leading content distribution and Pay TV platform. The campaign required participants to recreate the hook step of the popular song Tamma Tamma as performed by the Dancing Queen of Bollywood, Ms Madhuri Dixit Nene. Selected winners of the campaign were offered exciting vouchers by the brand. 

The objective of the campaign was to allow the audience an opportunity to dance alongside the dancing legend Madhuri Dixit Nene.



Since the beginning of the lockdown, people have taken to social media as a way of self-expression. The campaign #DancingWithTheLegend gave them an opportunity and a platform to showcase their talent. Also, it gave them a good chance to create social-worthy content by dancing digitally with Madhuri Dixit. To encourage participants, they were offered vouchers by the brand.



The campaign started with Tata Sky teasing the audience with an exciting teaser to built the excitement-


View this post on Instagram

A post shared by Tata Sky (@tataskyofficial)


The campaign was executed on the flourishing IG Reels platform to gain traction and posting Madhuri Dixit Nene’s Tamma Tamma reel on their social media handles-


View this post on Instagram

A post shared by Tata Sky (@tataskyofficial)

To participate in the campaign, the participants had to remix the Tamma Tamma reel on Instagram and share them on their social media by tagging @tataskyofficial, @dancewithmadhuri and using #DancingWithTheLegend.



The dancers were thrilled with the opportunity to dance digitally with the Dancing Queen of Bollywood, and we received an overwhelming response.


More Works

Want To Know More?

Get in touch
Let’s work together to build something great