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Influencer Marketing Campaign - #YahaSabDekha

Tata Sky



Tata Sky


Influencer Marketing Campaign




Client Brief

The campaign goal was to take our audience on a jolly good ride of the 90s, the golden period of Indian television. The aim was to express the love for television through rap and use Instagram Reels to popularise the song.


Tata Sky’s World TV Day Campaign - #YahaSabDekha conceptualized and implemented by Chimp&z Inc, a digital marketing company in Delhi and Mumbai, bagged a Gold award at AdGully’s DigiXX 2021, 2 Silvers at the exchange4media PLAY Streaming Media Awards, and was shortlisted by Campaign Media360 Awards 2021. The campaign acquired great popularity and was covered by several publishers such as Economic Times, Business Insider, Exchange4media, etc.



The idea behind the campaign #YahaSabDekha was to capture the emotion of nostalgia and reminisce the evergreen days of TV. The aim was to create a fresh-new hit shedding light on the most iconic moments and characters from TV featuring Yashraj Mukhate.





The campaign featured an original mashup track from the internet and social media sensation Yashraj Mukhate in association with Tata Sky. It used a mix of illustrations and real imagery, encompassing evergreen moments and the most beloved characters and scenes from different genres of entertainment. The track was presented in Yashraj’s signature style, imagery combined with original lyrics, to deliver a unique composition that connected well with the audience.



The video organically charted on YouTube Trends within hours. It stayed in the top 5 trends for almost a day and then shifted to 7th position after two days. It came to the 14th position by the end of the buzz. The music is now available on IG Music and Spotify for everyone to listen to around the globe. The campaign received a reach of 8,765,613 with an impression of 14,075,242 and got a cumulative engagement of 532,509 within a few days of its launch. The video was featured, appreciated and picked up by many social media forums and celebs like Anup Soni and several others who made their rendition of the song.

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