Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Brinc
ServicePR amplification for the brand’s new collaborative program launch.
Client Brief:
Brinc’s collaboration with Cornerstone Venture Partners (CSVP) for the launch of an accelerator program, funding & mentoring India’s budding tech startups. The goal is to ensure this opportune news reaches the tech-startup ecosystem.
Objective:
Bringing the Accelerator Program’s impact and offerings into the mainstream media in order to reach the target businesses.
Execution:
- The amplification was done in two phases, both using a press release to get the information across clearly, at once, and directly from the source.
- Phase 1: The press release was disseminated editorially to a set target media list. Helping with awareness, the release carried all the program details along with its usefulness among relevant start-ups.
- Phase 2: For greater visibility within the mainstream media, the same release was disseminated, using a wire agency, focusing on the size of funding offered.
Results:
- The first phase of the PR plan brought 11 organic online coverages amounting to 1m+ total monthly page views.
- The collaboration with the wire media houses, i.e. the second phase of the plan, brought in 209 total online coverages resulting in a monthly page view count of 100m+.
Coverages:
Phase 1:
- Express Computer
- Startup Success Stories
Phase 2:
- Mint
- Business Standard
- The Print
- Free Press Journal
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