Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Chupps
ServiceBrand Awareness & Promotional Campaign
Client Brief
Chupps’ goal was to get maximum awareness and leads. This was to be done by showcasing their products with targeted ads on Instagram and Facebook.
Idea
Chupps’ campaign was designed to highlight its unique brand aesthetic that appealed to their target demographic, in order to boost engagement and conversions.
Execution
Chupps’ target audience includes younger Indians, hence influencers relevant to them were selected to boost brand awareness. Search-based ads with popular generic keywords from this category were implemented to maximize conversions. Targeted ads were also used to focus on the footwear’s unique product design and superior materials.
Result