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Brand Awareness & Promotional Campaign

Innovation Mission Punjab



Innovation Mission Punjab


Brand Awareness & Promotional Campaign

Client Brief

Innovation Mission Punjab wanted to increase their start-up event ROAR’s reach through brand awareness campaigns and targeted ads. This was to be done via Instagram, Facebook, LinkedIn and YouTube.


The idea was to appeal to the entrepreneurs of Punjab through this social media campaign



The target audience for this event was users in Punjab who were interested in entrepreneurship. Individuals with start-up ideas, products that provided real-world solutions or people with existing businesses, were shown targeted ads. These ads showcased practical benefits to all of these users. This increased the event’s brand awareness and registrations.



-The event received over 500 registrations at a cost per lead of Rs 120.

-Innovation Mission Punjab managed to reach out to 80% of the overall target audience size on Facebook & Instagram significantly increasing their brand awareness. 






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