Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
SCROLL
Tata Play
ServiceBrand Transition Campaign
Client Brief
To establish that Tata Sky is now Tata Play, conveying that it is the one-stop entertainment source for live TV and OTT content with the same subscription.
Idea:
- To bring out an army of influencers to talk about the campaign.
- The reels were published one by one for a week.
- The influencers threw light on the name change and spoke about Netflix being on Tata Play and Tata Play's Binge Combo offering.
Execution:
- The campaign involved influencers with different genres of content and unique follower bases.
- To ensure maximum reach, influencers were chosen from across various industries.
- Each influencer was encouraged to create videos in their original style and integrate the message organically into their reels.
A glimpse of the Influencer Campaign
RJ Karishma
View this post on Instagram
Anita Hassanandani
View this post on Instagram
Gauahar Khan
View this post on Instagram
Christina Furtado
View this post on Instagram
Hina Khan
View this post on Instagram
Harsh Rane
View this post on Instagram
Sanya Malhotra
View this post on Instagram
Results:
Reach - 3.8CR users
Views - 4.6CR
- The campaign was a massive success, ensured by collaborations with 200+ macro, micro, and nano-influencers to communicate the message.
.PNG)
