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Cadbury Celebrations Meethi Memories

Sony Music

Why This Kolaveri Di

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Every brother wants to immortalize the memories he shared with his sister when they were kids.

On Rakshabandhan, Cadbury Celebrations gave a chance to all the brothers to gift their sisters beautiful Meethi Memories.

Brothers were asked to share their sweet memories they had shared with their sisters.

The memories were further converted into beautiful illustrations. 

The Facebook App enabled the users to submit entries, read live tweets, and browse through illustrations.