Objective

To set ‘SayAaa’, the brand proposition in the minds of our users and create engagement on social networking sites

The Challenge

To set ‘SayAaa’ in the minds of our users by engaging with them on social networking sites.

The Approach

Cadbury Choclairs wanted to stress on the fact that one needs to open their mouth wide to have a Choclairs. Hence, SayAaa fitted as the best proposition to do so.

We asked people to share their ‘Say Aaa’ moments and asked them to share it on social networking sites.