Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Vinod Cookware
ServiceCreate PR opportunities for the brand’s in-content advertising (ICA) campaign.
Client Brief
Leveling up from a traditional ad campaign, an in-content advertising campaign on leading channels was used for a lasting impression. Curating a strong PR strategy to highlight this multi-channel campaign was the requirement here.
Objective: :
Promoting the unique in-content advertising campaign within relevant media to help it reach the fitting audience was at the forefront of the PR plan.
Execution: :
A campaign-focused press release was framed to capture this novel ICA approach and to highlight the reach & visibility it received.
PR phase 1: With great responses from the organic media, the PR plan was brought to fruition & it gathered coverage from multiple prominent media networks.
PR phase 2: Adapting the previous campaign to the upcoming festive season, a new campaign on a more diverse scale was launched by the brand. Another press release was drafted & circulated to promote the new campaign among major Advertising and Marketing (A&M) news networks.
Results:
• The initial campaign, which included 2 GECs, was featured in 12 prime A&M networks adding up to 2.5M+ monthly pageviews.
• The festive ICA campaign with 5 GECs, 2 Hindi movie channels, and 2 news channels, garnered a total of 1.3M+ monthly pageviews from 9 A&M media houses.
Coverages:
• Media Brief:
• Best Media Info:
• Adgully:
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