Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Cartoon Network
ServiceDigital Campaign
Client Brief
With Dragon Ball Super airing on Cartoon Network as per Cartoon Network India’s followers' request, the main focus was to drive traffic on linear while also leveraging the anime community to grow CN's overall engagement and followership.
Idea:
As per the brief, to drive more traffic to linear, a contest was hosted wherein users had to tune into Cartoon Network and watch the shows to answer the question, which was uploaded across all social media platforms. 100 nano- and micro-influencers were also asked to put up the series' promotion stories and further drive their audiences to participate in the contest and watch the show on the main stunt day.
Execution:
A question related to the Dragon Ball Super episode was posted before it aired. Participants had to watch the episode in order to answer the questions in the comments and submit their entries.
Gratification:
DBS Figurines
YouTube or Instagram links, if any:
Main Contest Posts:
View this post on Instagram
View this post on Instagram
View this post on Instagram
Promo Videos:
View this post on Instagram
View this post on Instagram
Results:
Impressions: 24.4M+
Reach: 16.1M+
Overall Video Views: 5.6M+
Engagement: 3.3M+
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