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Headquartered in Mumbai
With office in Delhi
and Toronto

Working with clients across latitudes.

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#FreedomOfPayment Independence Day Campaign

Client Brief

To create a social media campaign, Digital Payments for Independence Day, emphasizing the pivotal role of digital payments in fostering national unity and the freedom of seamless digital transactions across India.


To leverage Independence Day and celebrate the freedom to accept and receive payments, anywhere at any time!



To create a campaign that highlights how PayU has enabled India with seamless digital payment solutions—the heartbeat of India’s economic ecosystem.


We created an AI-generated video that highlights the campaign’s insights most effectively.

Ensured that the look and feel of the video resembled precisely the brand’s visual tonality.

We built intrigue by sharing pre-buzz content that emphasized the core thought of cultural diversity merged with AI.

We took the campaign live on all the major social media platforms.


Instagram video link:


YouTube video link:



Reach - 1.5M+

Impressions - 1M+

Engagement - 1,824

Video Views - 223K+

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