Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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PayU
Service#FreedomOfPayment Independence Day Campaign
Client Brief
To create a social media campaign, Digital Payments for Independence Day, emphasizing the pivotal role of digital payments in fostering national unity and the freedom of seamless digital transactions across India.
Objective: :
To leverage Independence Day and celebrate the freedom to accept and receive payments, anywhere at any time!
Idea:
To create a campaign that highlights how PayU has enabled India with seamless digital payment solutions—the heartbeat of India’s economic ecosystem.
Execution:
- We created an AI-generated video that highlights the campaign’s insights most effectively.
- Ensured that the look and feel of the video resembled precisely the brand’s visual tonality.
- We built intrigue by sharing pre-buzz content that emphasized the core thought of cultural diversity merged with AI.
- We took the campaign live on all the major social media platforms.
Instagram video link: :
- https://www.instagram.com/p/CwDAvuUusUm/?hl=en
YouTube video link: :
- https://youtu.be/M8vLhoMoGss?si=vdRFJgauGhmJ5ImW
Results::
- Reach - 1.5M+
- Impressions - 1M+
- Engagement - 1,824
- Video Views - 223K+