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Godrej Expert
#MyFirstHero

The Objective

Maximize reach & virality of the Digital Film that was created on the account of Father’s Day.

The Challenge

Reaching out to maximum number of fathers as they’re active less active on Social Media. 

The Strategy

Every father with a smart phone has WhatsApp installed. And their children were highly active on social media. We targeted children to reach out to the dads. Thus, we created a Microsite – a common platform to share the video as a gift.