Registeration Form Background

Headquartered in Mumbai
With office in Delhi
and Toronto

Working with clients across latitudes.

  • Format: Word.doc, Pdf.

HBDBheem

HBDBheem

SCROLL

Client

Pogo Tv

Service

Social Media Campaign

Client Brief:To amplify Chhota Bheem's birthday campaign by fostering widespread awareness, building a strong community, and fostering maximum engagement through a diverse range of activities throughout the campaign period.

Objective

While the overarching objective was to give the fans an unforgettable experience of their favourite superhero Chhota Bheem’s birthday celebrations, the aim was to also monetize the campaign through sponsorships and brand partnerships.

 

Idea

Chimp&z Inc teamed up with POGO to launch #HBDBheem, a 360-degree campaign to celebrate Chhota Bheem’s birthday.

 


Throughout the duration of this campaign, we drove engagement through the many fun activities hosted for the fans.

 

Execution

 

  • Hosted a variety of engaging #LaddooGames for the fans to not just participate in, but also win some exciting prizes.
  • Followed it up with the much-awaited Birthday Song ‘Laddoo Khake Bolo Happy Birthday Bheem’ for Chhota Bheem which initiated a dance reel challenge for the viewers
  • Viewers also got the chance to send in their birthday wishes for Bheem in their own style, and the best oneswere featured on T.V.
  • The fans got to meet their beloved Chhota Bheem face-to-face by means of the mall activations conducted throughout the campaign across India.
  • Any birthday is incomplete without gifts. As a sign of Bheem gifting his fans for the love and affection, a number of new movies and shows were launched on the channel to provide even more entertainment for the viewers.

Collaborations (Creativity)

 

  • Jio Saavn, Spotify, Gaana and other such platforms helped us promote Chhota Bheem’s much loved birthday song.
  • Our collaboration with Wakau also helped us give the fans access to personalized birthday songs by simply scanning the QR codewe provided.
  • Several brands also sent in their wishes for Bheem on his birthday. Among them were Parle G, Funskool, Cartoon Network and Discovery Kids to name a few.

 

Results

 

The campaign gave us a huge boost in building our community

  • It helped us great amount of profile visits i.e. 32K+ and 30K+ across Instagram and Facebookrespectively
  • Collabs with micro-influencers helped gain more entries for dance reel challenge

 

Overall Number Games (Virality)

 

  • Bheem’s Birthday Song reel received 100K+ uses
  • Collabs with 100+ influencers
  • Bheem’s Birthday Promo crossed 1M+ views
  • Influencer collabs helped gain 2.2 M+ Reach and 1.7 M+ views

 

Results

Bheem Birthday ‘23

573K+ Impressions

2.2M+ Reach

1.3M+ Views

 

Social media posts links:

 


3D Post

 
 
 
View this post on Instagram

A post shared by Pogo TV (@pogotvin)


3D Post

 
 
 
View this post on Instagram

A post shared by Pogo TV (@pogotvin)


3D Post

 
 
 
View this post on Instagram

A post shared by Pogo TV (@pogotvin)

More Works

Want To Know More?

Get in touch
Let’s work together to build something great